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Ford Fusion demand outstripping supply

The attractive new 2013 Ford Fusion has done wonders for the brand in the highly competitive midsize sedan segment - the vehicle is up nearly 22 percent compared to last year. But that sales momentum may soon hold steady due to low inventory levels of the new Fusion across the United States.
According to a report in The Detroit News, citing automotive data and Ward's Auto, Ford currently has a 39-day supply of the Fusion. That might sound fine, but a normally healthy average is about a 60-day supply. If Ford were to stop production on the Fusion today, there would only be enough vehicles available to get through another five weeks of sales, according to the News.
Currently, Ford produces the Fusion at its three-shift assembly plant in Hermosillo, Mexico, and will add production at its facility in Flat Rock, MI later this year. A Ford spokesperson told The Detroit News that when Flat Rock production comes online, the automaker will need to rush new stock out to the regions with the most demand for the Fusion. Ford has doubled its coastal retail market share, with huge amounts of growth in areas like Los Angeles, San Francisco and Miami, the News reports.

Now you can 3D print your favorite new Ford

Ford is letting people build their own cars, offering digital files so people can print 3D versions of their favorite models. This is way cooler than any old Matchbox or Hot Wheels toy. Ford this week started offering printable files for the F-150 Raptor, Shelby GT350R, Focus ST and Fiesta ST. Folks can order the 3D models in 1:32 scale in plastic (that'd make the mighty large pickup truck about eight inches long) but the digital files let users tweak the scale to the their liking. Once people have the digital files, they can print out their own miniature versions of the cars, made out of soft plastics, sandstone, and even some metals. Ford says it expects demand for such files to grow as sales numbers for desktop 3D printers surges to 1 million units in 2018. That's up from about 44,000 last year. Ford already offers digital files for its company logo, the 1.0-liter engine block, and two older Mustang models. But these new models take this to a totally different scale. Check out Ford's press release below. PRINT YOUR FAVORITE FORD VEHICLE AT HOME: FORD FIRST AUTOMAKER TO OPEN ONE-STOP 3D SHOP ONLINE - Consumers can now download digital images and 3D-printable files of Ford vehicles at the first-ever automaker-licensed, one-stop 3D shop online - The Ford 3D Store offers printable files of F-150 Raptor, Shelby GT350R, Focus ST and Fiesta ST; more models will become available later - Online store is powered by TurboSquid.com, the leader in providing automotive digital imaging and 3D-printable files Want to 3D-print a Shelby GT350R at home? Or would you prefer to simply purchase an F-150 Raptor 3D digital image for a presentation? How about both? Ford fans can now download digital images for Ford vehicles at the first-ever, automaker-authorized one-stop online store for 3D-printable vehicle files. The Ford 3D Store, 3d.ford.com, allows customers to use advanced technology to make their own models of Ford vehicles of the size and material they desire, or simply opt to purchase a 3D digital file from a growing library of more than 1,000 Ford images. "3D printing at home is a growing trend, and it makes sense for us to offer our customers a chance to make their own 3D Ford models," said Mark Bentley, licensing manager, Ford Global Brand Licensing.

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.