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Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.

New upscale Ford Taurus revealed in Shanghai

As much as the Ford Taurus may have going for it, we wouldn't classify it as a luxury sedan as much as a mass-market one. The story is different in China, however, where Ford has introduced an altogether more upscale version of the Taurus. Shown this weekend at the Shanghai Motor Show, the Chinese-market Taurus is longer and more luxurious than the sedan we know on these shores. For starters, its wheelbase has been stretched from 113 inches to 116. That means more legroom for the rear seat; useful in a market where the vehicle's owner is often chauffeured. Those rear seats can power-recline as well, with adjustable lumbar support and massage function. A fold-down armrest holds with controls for the seats, air-con and audio system. And panoramic sunroof tops the whole affair. That commodious cabin is wrapped in revised sheet metal that's designed to look decidedly more upscale as well. Power is provided by a 2.7-liter twin-turbo EcoBoost V6 of unspecified output but which produces 315 horsepower in the Ford Edge, 325 in the F-150 and 335 in the Lincoln MKX. This version of the Taurus is earmarked specifically for the Chinese market for the time being, and set to be produced locally at the Changan Ford plant in Hangzhou. Scope out the images in the slideshow above and the details in the press release below for a closer look at Ford's new Chinese flagship. Related Video: 2015-4-18 | Shanghai, China New Ford Taurus Sets a New Benchmark for Large Sedans in China - Ford Taurus, a new premium business sedan for China, combines expressive design, exceptional craftsmanship and advanced technology - Taurus is the latest vehicle delivered as part of Ford's commitment to bring 15 new world-class vehicles to China by 2015 - Powerful, confident and inviting exterior design is matched by a spacious and elegant interior with carefully chosen materials for a sense of prestige - New high-output twin-turbo 2.7-liter EcoBoost V6 engine offers effortless power with high efficiency - Taurus will be manufactured at new $760 million Changan Ford Hangzhou plant Introducing a new premium sedan for discerning Chinese business customers, Ford today unveiled the new Ford Taurus at a special event in Shanghai. Designed especially to meet the needs of the Chinese market, the vehicle brings the historic Taurus nameplate to China for the first time.

The 2021 F-150 elevates Ford's bed game

The new 2021 Ford F-150 is ushering in a new era of pickup capability, but there's more to it than the introduction of the PowerBoost hybrid. While that new powertrain is certainly the truck's headlining element, the supporting electrical architecture enables a level of utility that hasn't been offered in past consumer half-tons. The true party trick is Ford's new "Pro Power Onboard" feature, which is essentially a built-in generator that provides juice for the 2021 F-150's rather robust in-bed power station. This system is available even on gasoline-engine models, but its utility is maximized with the electrified powertrain. ICE models equipped with the option max out at 2.0 kilowatts, while the PowerBoost hybrid can be had with either a 2.4- or a whopping 7.2-kilowatt inverter.  The idea here is that the F-150 can essentially stand in for a high-output portable generator. In a worksite example provided by Ford, a PowerBoost model with the 7.2-kW upgrade and a single tank of fuel could provide 32 hours of power for an 1,800-watt compound miter saw, a 1,000W circular saw, a 1,200W battery charger, a 1,200W hammer drill, and a 1,000W air compressor with hundreds of watts to spare for lighting and other accessories. But even without the Pro Power Onboard option, Ford's new bed setup enables more versatility than in previous models. The new Tailgate Work Surface option adds a flat work area with integrated rulers, recesses for pencils or small tools, and even a stand for a personal device.  Ford is neither the first to offer an auxiliary power outlet in a half-ton pickup bed, nor was Ford the first to introduce a more feature-rich tailgate. GMC's MultiPro tailgate was a major innovation on that front, and while it is geared mostly toward improving the cargo utility of the bed, it can also be customized with 12-volt power and even an accessory speaker system. The Ram 1500 is also offered with both a multi-function tailgate and AC power in the bed, though the latter option is limited to models with the RamBox cargo package.  As half-ton pickups approach levels of towing and hauling capability that begin to blur lines with heavy-duty offerings, it's clear that automakers are looking for ways to differentiate themselves without stepping on their own bigger trucks' toes. These new bed and tailgate innovations may yet be the tip of the iceberg when it comes to full-size pickup versatility. Related Video: