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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Ford gets out of car subscriptions, sells Canvas to rival Fair

Ford says it’s selling its Canvas subscription service to competitor Fair, getting out of the subscription game after less than three years. Terms of the deal were not announced. Ford acquired Canvas in 2016 as a wholly-owned subsidiary based in San Francisco as a service to pilot subscriptions to Ford and Lincoln vehicles, eventually rolling out to Los Angeles and Dallas. The company said it had amassed around 3,800 subscribers in that time, who will have the opportunity to join Fair when their current subscriptions end and will receive more information from both subscription companies. But that number pales in comparison with Santa Monica, California-based Fair, which claims more than 45,000 subscriptions in 30 markets since launching in 2017. Ford was always fairly quiet about Canvas, and Automotive News last year reported that Lincoln executives expressed surprise over soft demand, saying that subscribers were looking for short-term solutions and often dropped out after just a few months. Ford is also in cost-cutting mode under CEO Jim HackettÂ’s $11 billion restructuring plan. The Blue Oval joins Cadillac, which put its $1,800-a-month Book By Cadillac subscription service on ice late last year, citing higher costs and fewer customers than expected. Cadillac has pledged to eventually relaunch the service as a pilot in select cities, but mumÂ’s been the word since. More recently, VolvoÂ’s Care by Volvo subscription service has come under scrutiny from dealers and an investigation from the California Department of Motor Vehicles and has made changes to its program. Thought it also has added the XC60, XC90 and V60 to the list of available vehicles. Fair touts itself as a “commitment-free” solution, with all-inclusive plans covering 24-7 roadside assistance, routine maintenance, insurance and other perks. It uses a mobile app to get customers prequalified, and it analyzes their eligibility and targets an affordable range of monthly payments. Customers then shop for cars and sign up for one via an initial payment that ranges by vehicle type, with the ability to keep the cars as long as they want and drop the service at any time. It peddles used cars from more than 30 different brands, none more than six years old or with more than 70,000 miles on the odometer. Fair on Tuesday announced it has raised $500 million in loans from a group of creditors, including Mizuho Bank and Japan's SoftBank, as it looks to expand its leasing services to Uber drivers.

Ford EV Chief: 150 kW fast charging could be the norm

Ford's electrified-vehicle sales aren't exactly at the top of the charts this year, but that hasn't stopped Mike Tinskey, the automaker's global director of electrification and infrastructure, from being rather enthusiastic about advancements in various forms of more environmentally sustainable mobility. Tinskey, in an interview with The Verge, spoke of a world with really fast plug-in vehicle chargers. And of vehicles that can be re-parked using a remote driver. How fun. Tinskey, who touts SAE/combo fast-charging charging specification as the most likely to take the global leadership position, said a 150-kilowatt charger could be on the market "very soon." That'd mean an electric vehicle could be 80-percent recharged in just 20 minutes. Today's quickest units, the Tesla Supercharger, can crank out up to 120 kW. Some companies are touting 100-kW charging times, despite the lack of compatible chargers. Tinskey also spoke about Ford studies of a so-called "Remote Repositioning" feature, which would allow cars to be re-parked at night using a remote driver over a cellular network as spaces empty up, cutting down traffic, needless driving and pollution as a result. We're sure ready for such a thing. Through the first quarter of this year, sales of Ford's hybrids, plug-in hybrids and electric vehicles are down 28 percent from a year earlier to about 15,000 units. Sounds like those improvements Tinskey speaks of can't come soon enough. Featured Gallery 2012 Ford Focus Electric: Quick Spin View 18 Photos News Source: The Verge Green Ford