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Ford unveils Mustang 50th anniversary logo, plans merchandise

The Ford Mustang turns 50 years old this year, and this is the logo that will announce the milestone occasion on a special line of merchandise. The graphic is the result of an internal design competition, and Ford will give 50 different companies the license to use it on traditional logo merchandise like shirts and watches, along with some untraditional items like pinball machines.
Ford is going to begin the celebrations at this week's New York Auto Show and continue them throughout the year, but April 17 is the official birthday of the the pony car that just won't quit. You can expect to start seeing anniversary merchandise in the next couple of weeks.

President Trump to visit Michigan on Wednesday to attend auto-related event

President Trump will visit the Detroit area on Wednesday for the first time since taking office, the Detroit News reports this morning, to meet with officials of automakers, suppliers and unions, and to attend a rally of autoworkers. Trump might use the event to announce his intentions to roll back fuel-economy standards for cars and trucks. The automakers agreed to the standards, which set a goal of a fleet average 54.5 miles per gallon by the year 2025, under President Obama, but they have lobbied Trump to repeal them. "This is a continuation of a dialogue with the auto industry leaders, and also going back and reconnecting with a lot of the people who elected him," Chris Liddell told the News. Liddell is former chief financial officer of General Motors and now assistant to the president for strategic initiatives at the White House. Trump might also use Wednesday's visit to advocate the House Republicans' proposed replacement for the Affordable Care Act. Later Wednesday, he will attend a campaign-style rally in Nashville, and White House Press Secretary Sean Spicer has said the president intends to hit the road to sell the American public on the Obamacare replacement plan. The auto industry has been high on Trump's agenda - and a focus of his rhetoric to return manufacturing jobs and facilities to the United States. During his first week in office, Trump met privately at the White House with the CEOs of Ford, GM and Fiat Chrysler, and GM CEO and Chairman Mary Barra and Ford CEO Mark Fields are members of Trump economic advisory groups. He has criticized Ford and GM for making cars in Mexico and took credit when Ford scrapped plans for a new plant there. Related video: Government/Legal Green Chrysler Ford GM Fuel Efficiency Detroit Michigan

Electrify Expo is an all-electrified auto show like the old days

In late July, Autoblog swung by Washington, D.C. to check out the Electrify Expo. Now in its third year of nationwide shows, the Electrify Expo calls itself “North America's largest electric vehicle festival filled with over 1 million square feet of the world's top electric brands.” At every stop, visitors can find out about, crawl around in, drive and ride just about any personal conveyance that uses a battery for propulsion. Truth be told, when the show's PR team reached out to us with an invite, we only considered going after finding out about an area showcasing battery-electric tuner cars. EV tuning is undoubtedly going to be huge—eventually—which got us curious about these early days. We figured weÂ’d brave whatever the rest of the expo was to find out whatÂ’s the equivalent of nitrous for a Tesla. See, the EV event scene is still such that one never knows if theyÂ’ll show up to a mix of science and county fairs with a few cars on display just for truth in advertising, or if theyÂ’ll show up to a parking lot with 26 cars, 10 of them locked, 10 of them homemade, and 6 guarded by promotional hires desperate to tap all your identifying info a tablet before dispensing dubious and superficial information. Which is to say, we didnÂ’t expect much. And that makes us chuffed to report: Electrify Expo is great. We hadnÂ’t been strolling the lot outside the old RFK Stadium for five minutes before thinking, “This feels like an old-school auto show!” The exclamation to that point came from a group of four who cut me off to reach the C40 Recharge in the Volvo booth, one of them exclaiming as if he were the group expert and as if his friends were deaf, “THATÂ’S THE LEAST EXPENSIVE ONE! AND ITÂ’S BEEEE-YOUUUUU-TI-FULLLLLL!” I wasnÂ’t there to judge, I was there for the enthusiasm. Automakers had built small, simple, open booths, parked cars in them, then provided visitors the kind of interactions that will do the most good for anyone wondering about or interested in an EV. We only saw two cars that were off limits, the new Volkswagen ID.Buzz and the Ford F-100 Eluminator. Volvo wouldnÂ’t let me get an espresso from their chic little trailer, either, unless I visited the EX90 Experience trailer first. Otherwise, it was a free-for-all. Tesla had a large booth full of cars. BMW had two i7s open for everyone to sit in, next to the Ford booth with that Eluminator and an unlocked Mustang Mach-E GT and F-150 Lightning showing their cooler-chest-frunk trick.