2004 Ford F-350 Super Duty Xlt Standard Cab Pickup 2-door 5.4l on 2040-cars

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Ford bringing adaptive steering to the masses [w/video]

Within the next year, Ford will offer a brand-new adaptive steering system (unimaginatively dubbed "Ford Adaptive Steering"), and this week, the automaker invited us out to its proving grounds in Dearborn, MI to get a taste for how its new setup works. In function, Ford's system doesn't greatly differ from the majority of other adaptive steering units already on the market from companies like Audi or BMW, but consider this: Ford will be the first non-luxury automaker to offer this technology, and uniquely, the whole system fits inside the car's steering wheel.
Ford's engineers have worked hard to create a system that can be tacked on to the company's full lineup of cars, trucks and utility vehicles, and says that the adaptive steering will be uniquely tuned for each specific vehicle. The automaker will not confirm exactly which vehicle will launch with this technology, but for the purpose of our preview, we tested the technology in a 2014 Fusion - a vehicle with already-good behind-the-wheel feel, one that the company says best demonstrates its current steering efforts.

Ford offering $10,000 in incentives for new F-150

Not two months ago, Ford posted lower-than-expected first quarter earnings partly because of production issues with the new F-150, but raised the year's profit outlook thinking the production issues were over. A month later we got word of more manufacturing problems due to a shortage of frames, leaving the company unable to fulfill demand. The problems not only ate into Ford's bottom line, but also its market share, since the F-Series truck has been the best-selling vehicle for the past 33 years. Inventory still isn't where Ford wants it, and won't be until the end of September. The pipeline is stocked enough, however, that Bloomberg reports The Blue Oval is putting up to $10,029 on the hood in some parts of the country, and only on certain trims, as a way to stay competitive with rival truck makers. Ford lost 100,000 units of production during the changeover of the two plants that build it. The frame shortage compounds that, which has led to F-150 sales that are down 2.4 percent through the first half of the year. F-150 market share in June 2014 was 33 percent, this June it was 28 percent. Meanwhile, sales over at General Motors and Ram are climbing - Chevrolet Silverado sales were up 18 percent year-on-year in June. Ford said its incentive spending on the F-150 is down overall this year, and its average transaction price of $44,100 remains the highest in the segment. Still, it will look forward to solid footing to take on rivals. Related Video:

Dealers price gouging Ford Mustang 50th Anniversary Edition by up to $20k [UPDATE]

UPDATE: Sheehy Ford's Cory Belcher got back to us, confirming that the price premium was related to the limited nature of the 50th Anniversary Mustang and that the figure listed was based on what other dealers were charging, while adding that the dealership was "very flexible" on the final price of the special edition car. So while there remains a hefty markup, it's possible that consumers could get out the door without spending quite so much over MSRP. It's no secret that dealers take some – let's call them "liberties" – with the prices on vehicles that are very new, highly in demand or available in very limited numbers. As we've explained before, they're well within their rights to charge so-called market value adjustments. We don't usually see these adjustments on mainstream vehicles, though. Then again, you could argue that the 2015 Ford Mustang 50th Anniversary Edition is not necessarily a mainstream vehicle. It starts at $46,170, which isn't peanuts, but it's still a Mustang. There's still a large portion of the buying public that could put one in their driveway, if they so chose. Then again, maybe they can't. That's because dealers are (still) issuing massive premiums on top of MSRP for the limited-edition model. It's happening at Sheehy Ford Gaithersburg, where a salesperson named Lou confirmed to Autoblog that the dealership is charging around $20,000 over MSRP on not one, but two Anniversary Editions. He explained that Sheehy isn't alone in the upcharge: "We like to see what other dealers are asking for," he told us, in reference to the limited edition 'Stang. We have a message in for the dealership's general manager for deeper info, too, and will update this post when/if we hear back. We corroborated Lou's story, though, with another Maryland area dealer, Century Ford, who confirmed that the $46,995 listed on the dealer's website for its Wimbledon White Anniversary car was incorrect, and the actual price was "around $64,000." He echoed Lou's reasoning for the upcharge, while adding that dealers are likely only going to see one or two examples, of the 1,964 produced. Perhaps the most worrying part of this entire affair is the sense of deceit that accompanies it. Neither of the dealers we spoke to copped to the market value adjustments on their website. We had to call and ask specifically about the cars in question to get the actual price.