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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Recharge Wrap-up: Nissan earns Energy Star award, ethanol production forecasts adjusted

The US Energy Information Administration has adjusted its ethanol production forecasts. It predicts an average of 944,000 barrels per day for 2015. That number is up from 2014 production levels of 935,000 barrels per day, but it is lower than last month's projection for 2015, which was 947,000 barrels per day. The EIA forecasts 937,000 barrels per day in 2016, down from its prior forecast of 942,000 barrels. Biodiesel production averaged 83,000 barrels per day last year, with projections of 82,000 for 2015, and 84,000 for 2016. Read more from Ethanol Producer Magazine. Boston Mayor Martin J. Walsh supports the proposed Diesel and Vehicular Emissions Ordinance. The ordinance, filed by City Councilor Stephen Murphy, would require emissions control retrofitting of all pre-2007 vehicles belonging to the City of Boston, as well as those of any contractors it hires. The ordinance also seeks to create a simple city-level standard of enforcing the state's anti-idling laws. "The asthma rate in Boston's neighborhoods continues to climb," says Councilor Murphy. "By further tightening air quality standards, as this ordinance does, we will make Boston's neighborhoods healthier." Read more at DieselNet. The Michigan Blue Economy report profiles Ford for its water-saving sustainability efforts. The report notes that Ford reduced its water use by 61 percent, or 10 billion gallons, from 2000 to 2013 by "cutting the water used in everything from cooling towers to paint operations." As part of its Global Water Management Initiative, Ford has decreased its total water use at its facilities worldwide from 64 million cubic meters per year to 25 million cubic meters. Read more from Ford, or at the Michigan Blue Economy website. The EPA has named Nissan an Energy Star Partner of the Year for the fourth year in a row. The automaker received the Sustained Excellence Award for its efforts to reduce energy use and greenhouse gas emissions in its operations. Nissan reduced the amount of energy used to build vehicles by 13 percent in 2014. Energy reduction efforts include switching to LED lighting and developing an environmentally friendly paint process. Nissan also works with schools in Tennessee and Mississippi to help them reduce energy usage. "Since this initiative began in 2012, we've helped about 30 schools make the esteemed Energy Star certification list," says Nissan's John Martin. Read more in the press release below.

Ford blimp crashes inside Portland Trail Blazers arena

Portland basketball fans got a free, very safe recreation of the Hindenburg disaster when a Ford airship crashed into the stands during a game between the Trail Blazers and Indiana Pacers. Reportedly no one was hurt, but arena staff trying to push the inflatable vehicle through a hole it was too big for, made for some fantastic video and photos. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Check out two clips of the incident, below. The first gives an idea of just how hard it was to fit the blimp through the exit of the arena, and the second is a time-lapse look from someone right next to the action. All these clips need is Yakety Sax as background music for some true Internet gold. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Twitter, 3lilpigs81, Turner Team, Inc via YouTube [1], [2], Deadspin Auto News Humor Ford portland blimp dirigible