1996 Ford F-350 4x4 Powerstroke Diesel Crewcab on 2040-cars

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Mark LaNeve named head of Ford US sales and marketing

Ford continues to rework the positions of its top marketing executives as Jim Farley moves to take over the Blue Oval in Europe and Stephen Odell becomes head of global sales. The latest shift brings Mark LaNeve in as the new vice president of US marketing, sales, service and dealer relations, effective February 1. LaNeve replaces John Felice, who is retiring. Felice was with the automaker for the last 30 years and held his most recent job since November of 2013. In addition to coordinating marketing and sales, LaNeve's other duty is to build "innovative new digital communications and transforming the retail experience for customers," according to the automaker's press release announcing the change. He reports to both Odell and Joe Hinrichs, Ford's boss of the Americas. LaNeve has a long history in the auto industry. He spent a portion of his early career with Cadillac but eventually was hired as the CEO of Volvo Cars North America. He also headed up US marketing at General Motors for several years in the 2000s. Since 2012, LaNeve has been the chief operating officer at Global Ford Team, which is responsible for the company's worldwide advertising. There's an interesting challenge ahead of LaNeve in leading the Blue Oval's US marketing and sales in 2015. Ford was the bestselling auto brand here in 2014 but overall sales fell about 1.1 percent. According to Automotive News, the company's market share dropped to 14.9 percent, a one-percent reduction and the lowest level since 2008. Read below for the automaker's official announcement of LaNeve's new job. JOHN FELICE RETIRING AFTER 30 YEARS; FORD NAMES MARK LANEVE TO LEAD U.S. MARKETING, SALES AND SERVICE TEAM John Felice is retiring as vice president, U.S. Marketing, Sales and Service, after 30 years of service Mark LaNeve, named vice president, U.S. Marketing, Sales and Service and elected a Ford Motor Company officer; former chief operating officer at Global Team Ford brings nearly three decades of automotive marketing and sales experience to Ford Ford Motor Company [NYSE: F] announced today changes in its senior leadership team as it continues to deliver and accelerate the company's One Ford plan while driving for product excellence and innovation. John Felice, vice president, U.S. Marketing, Sales and Service, has elected to retire after 30 years at Ford, effective Feb. 1, 2015.

How the Ford Shelby Mustang came to be

Even as rumors swirl that the next-generation of high-performance Ford Mustang will drop the Shelby name, Ford has released a short video telling how the legend of the Shelby Mustang came to be. In its latest installment of its video series entitled Mustang Countdown, Ford dug up some footage from Carroll Shelby to give a little insight into how this automotive icon was created.
While it's definitely interesting to hear the late legend tell the story in his own words (including numerous references to the 1964 Mustang as a "secretary's car"), it's also pretty funny learning exactly how the Shelby GT350 got its name in the first place - a name allegedly making a comeback as the replacement for the current Shelby GT500. As development work continues on the 2015 Ford Mustang, the Shelby video posted below shows that the automaker is always looking at its past - even as it looks ahead to the future.

Ford adds third shift at F-150 plant to keep up with demand

The signs have been very positive for Ford's F-Series line of pickup trucks as of late, and after 24 consecutive months of increasing sales of the best-selling F-150, the automaker has added a third production crew at its Kansas City Assembly Plant that includes 900 new hourly workers to meet demand for the truck. This the first step in Ford's plan to add 2,000 hourly jobs at the plant to help meet demand for its trucks and to begin production of the new Transit van, the automaker says.
Despite some tough new competition, sales of the F-Series are the strongest they've been since 2006, according to Ford. The automaker sold 60,449 F-Series in July, the best sales figure for the mid-summer month since 2006, which also represents a 23 percent increase compared to July 2012. From January to July 2013, sales were up 22 percent compared to the same period last year.
Ford has committed to creating 12,000 hourly jobs by 2015, and with the 900 new employees added to the assembly plant in Missouri, the company says it has completed 75 percent of its goal. Ford has also invested $1.1 billion to retool and expand the Kansas City Assembly Plant to ready it for Transit production. Take a look at the press release below for more job and F-Series sales information.