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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Ford reveals new Galaxy van for Europe [w/video]

Here in its home market, Ford may be focusing more on crossovers, but overseas, minivans are still playing a crucial roll for global automakers. So while the Aerostar, Windstar and Freestar may have given way to the Flex and Edge, over in Europe, the Blue Oval automaker has revealed the all-new fourth-generation Galaxy. Following up on the MPV initially launched in 1995, replaced in 2000 and again in 2006, the new Galaxy features updated styling and equipment to position itself as the luxury counterpart to the sportier S-Max that just relaunched last year. Behind the Aston-style grille that's been finding its way onto just about every new passenger car Ford makes is a range of updated engine options, including two EcoBoost gasoline engines (a 1.5-liter unit with 158 horsepower or a 2.0 with 237) and a 2.0-liter turbo diesel available in states of tune ranging from 118 hp all the way up to 207. The flexible seven-seat cabin features a flat load floor, seats that stow and even deploy at the push of a button and an available full-length retractable panoramic sunroof. The new integral link rear suspension promises a smooth ride, with an available self-leveling feature just one of the many convenience and safety systems integrated into Ford's new European family hauler – the full extent of which you can read in the press release below. On your way down, you may want to check out the stunt which Ford staged with illusionist Darcy Oake to launch the new Galaxy. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2016 Ford Mustang gets new packages, trim and hood-vent turn signals

Ford just introduced the 2015 Mustang last year, but the iconic pony car is already getting a few minor updates for the 2016 model year consisting primarily of new options packages and trim. For starters, Ford is bringing back the turn indicators integrated into the hood vents, first launched on the Mustang nearly half a century ago, which will now be fitted as standard on the Mustang GT. The feature was apparently requested by customers, and signals to the driver when the turning indicator is on. Premium models also get the new Sync 3 system. The Blue Oval automaker is also offering racing stripes in black or silver on the Mustang GT and Mustang EcoBoost, along with a black roof option. There's a new Pony Package available for the EcoBoost Premium model as well, with 19-inch polished alloys, special grille, side stripe and chrome window surround. Customers ordering a Mustang GT fastback or convertible can opt for the Black Accent Package with murdered-out wheels, spoiler, taillamp trim and logos. There's a California Special Package being offered on the Mustang GT Premium with such touches as 19-inch black machined alloys, hood and side stripes, black spoiler, mirror and hood vents, dark taillamp accents, a front splitter, special grille and gas cap, strut tower brace and an interior decked out in black leather with suede inserts and red stitching. Finally, Ford is offering a Performance Package for the Mustang GT convertible with the manual transmission, similar to the kit available for the fastback but catered to the drop-top. The package includes upgraded suspension, Brembo brakes, 19-inch black-painted alloys, a larger radiator, strut tower brace and K-brace, retuned electronics, a Torsen limited slip differential, machine-turned aluminum instrument panel, a new splitter and the removal of the rear spoiler.