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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2015 Ford Mustang option prices gallop onto the web

The 2015 Ford Mustang is one of the most anticipated cars of the year, despite the fact that production hasn't yet begun. What's a pony car fan to do? It turns out that Ford already has pricing and options information about the vehicle in its dealer ordering system. A few enterprising folks have snapped some pictures from it and have posted them online. You might not be able to drive your car yet, but you can at least see what it might cost.
At the moment, Ford appears to be splitting the Mustang into five models - 3.7-liter V6, 2.3-liter EcoBoost, GT with the 5.0-liter V8, 50th Anniversary and SVT. There are 10 available paint colors, 2 of which require an extra outlay. Triple Yellow is $495, and Ruby Red Tint is $395. Regardless of model, navigation goes for $795, and reverse parking assist is $295.
For both the EcoBoost and GT, the six-speed automatic tacks an extra $1,195 to the sticker, and adaptive cruise control is the same price. The GT also has a limited-slip 3.55 rear end for $395 and a GT Performance package for $2,495. Recaro leather seats add an extra $1,595. For the EcoBoost, there's something called EcoBoost Performance package for $1,995. The system doesn't say what the packages include.

Here's the new face of the Ford Ranger

Ford Asia Pacific has put a teaser video on YouTube showing off details on the 2015 Ranger pickup, and at the end we get a quick glimpse of the whole truck. This is the T6 Ranger that we still don't get in North America, but that shares its underpinnings with the Everest SUV recently introduced at the Asia-Pacific Economic Cooperation forum. The Ranger gets a chunkier front end than the Everest, identified by its grille with three floating slats, reminiscent of designs on the previous F-150, and a less-stylized lower front bumper. Ford says it will be smarter, safer, smoother and stronger, but we'll have to wait for its reveal to find out what that means. Meanwhile, you can admire its new looks in the video below.