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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Couple fined for parking Ford F-150 in their own driveway

A homeowners' association in New York is suing two of its residents for parking their pickup truck in their own driveway. David and Arna Orlando of Manlius, NY, are facing a lawsuit from the Kimry Moor Homeowners Association for parking their black 2014 Ford F-150 pickup in their own driveway. The Orlandos own their home, but common areas such as their driveway are managed by their HOA, which limits what vehicles can park in the open. They only allow "private, passenger-type, pleasure automobiles" to park outside of a garage. David Orlando says his pickup is a personal passenger vehicle and that the rule is silly. He also feels he is being unfairly targeted. A Syracuse.com reporter drove around the Orlandos' neighborhood and saw another fullsize pickup parked in another driveway, along with a large van and SUV. The Orlandos said in court documents that the pickup is registered as a private vehicle and neither of them have commercial drivers' licenses. The lawsuit was filed in August 2013 and is still in the discovery phase. Depositions are up next. New York seems to have gone power-mad when it comes to regulating common driveway activities. In a Garden City, NY, neighborhood last year police were called when two men began washing a new Volkswagen "in public view", which was against a local ordinance. Related Video: News Source: Syracuse.com Weird Car News Ford Videos hoa parking fines

Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair