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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

The 24 Hour War: Adam Carolla's new documentary brings the Ford-Ferrari battle back to life

Long before the GoPro or even videotape, races were filmed by guys standing next to the track with 16-millimeter cameras. The images kind of shook, they didn't always hold focus, and over the years all the color has faded out of the film. It all conspires to make the endurance racing battle between Ferrari and Ford in the 1960s seem like ancient history. What Adam Carolla and Nate Adams' new documentary The 24 Hour War does best is make that inter-corporate battle feel as if it happened yesterday. Yeah, if you're an obsessive you've likely seen most of the shaky-cam race footage used here before. But what you haven't seen are the interviews that frame the war and explain the egos and engineering behind the legends. It's not a perfect movie, but it's the sort of movie only fanatics could make. And it's easier to appreciate if you're a fanatic too. The first 25-or-so minutes of the documentary are taken up with histories of both Ford and Ferrari and an overview of how ridiculously deadly motorsports were in the Sixties and earlier. It's all interesting (if familiar) stuff, that could have been handled in about a third the time with some brutal editing. Still, the two protagonists in the story are well drawn: the racing-crazed Enzo Ferrari, who only builds road cars to stay solvent; and Henry Ford II, who after being thrown into the deep end of the Ford Motor Company management in 1943 at the age of 25, wasn't going to be humiliated after Ferrari pulled out of a deal to sell him the sports car maker. With one notable exception, the filmmakers were successful in rounding up practically everyone involved who is still alive for an interview. That includes Dan Gurney, Mario Andretti, Pete Brock, Bob Bondurant, Piero Ferrari, Mauro Forghieri, Carlo Tazzioli, and even Ralph Nader. There are good archival insights from the late Carroll Shelby. But where's A.J. Foyt? After all, he co-drove the stupendous Ford GT40 Mark IV with Dan Gurney to victory at Le Mans in 1967. The interviews make the movie worthwhile, but it cries out for more technical depth about the cars themselves. Yes, the GT40 was complex and engineered practically like a production car, but there's no mention of how the Lola Mk VI and Eric Broadley kicked off the development. There's only a superficial explanation of what made the American-built Mark IV such a leap forward.

2016 Ford F-150 gets propane, CNG conversions

It's a complete mystery if a hybrid Ford F-150 will ever see showrooms, but for buyers looking for an alternative fueling method, Ford has an option ready. For the 2016 model year, the Blue Oval is offering a kit that converts the pickup's 5.0-liter V8 to run on compressed natural gas or propane. The package costs $315 and adds improved valves and valve seats to work with the gaseous fuels. From there, the F-150s go to an upfitter to install the actual fuel tanks, lines, and injectors. Ford estimates this costs $7,500 to $9,500, depending on how much CNG a buyer wants to carry. After the conversion, the tow rating remains the same as running on gasoline, and payload is only reduced by the weight of the system. Ford offered a CNG option on the last-gen F-150's 3.7-liter V6, and sales beat the automaker's forecasts. With the greater grunt available from the V8, the company is expecting the conversion to be even more popular on the new pickups. In times of high fuel prices, CNG models have been a way for fleets to reduce their costs. According to Ford, the average price of natural gas nationwide is $2.11, but it's as low as $1 in some areas. The US Energy Information Administration lists the average for regular gas at $2.57 and diesel at $2.81. Chevrolet and GMC also offer a CNG conversion option on some of their heavy-duty trucks, and Ram does, as well. 2016 F-150 WITH CLASS-EXCLUSIVE COMPRESSED NATURAL GAS, PROPANE CAPABILITY GROWS FORD'S ALTERNATIVE FUEL LEADERSHIP Responding to customer requests, 2016 Ford F-150 with the 5.0-liter V8 engine will offer a gaseous-fuel prep option, making it the only light-duty pickup capable of running on compressed natural gas or propane Ford has sold more than 57,000 vehicles prepped to run on clean, low-cost compressed natural gas and propane – seven times more than all other major U.S. automakers combined – since 2009 Ford has the broadest portfolio of natural gas and propane offerings, including 2016 F-150 and Super Duty trucks, and Transit and Transit Connect vans and wagons Ford Qualified Vehicle Modifiers offer a wide variety of CNG options to help customers find the best, most cost-effective solution to their diverse operating needs Ford, America's truck leader, will offer the 2016 F-150 with an available gaseous-fuel prep package that enables 5.0-liter V8-powered models to run on clean, low-cost compressed natural gas or propane, making Ford the only manufacturer of a CNG/propane-capable half-ton pickup.