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SEMA crowns Mustang, FR-S as this year's hottest cars in the building

After wrapping up the first day of the 2012 SEMA Show, organizers handed out awards for some of the trendiest vehicles on display. Since the whole point of SEMA is to show off new products available in the aftermarket world for use in cars, trucks and SUVs, each year, the show distinguishes the most popular vehicle in various segments. Not surprisingly, this year's Hottest Car and Hottest Sport Compact are the Ford Mustang and Scion FR-S, respectively, while the Ford F-Series brought home the Hottest Truck and the Jeep Wrangler was named the Hottest 4x4-SUV.
More than 2,000 companies are at this year's show, and the display booths represents a "vote" for each car to determing the trendiest vehicles in each of the four categories. It isn't clear if these awards also take cars brought by OEMs into account, but the Mustang and FR-S were definitely well represented by both OEM and aftermarket show versions.
As usual, the OEMs showed up in force at the this year's SEMA Show exhibiting a variety of cars ranging from production-intent cars like the beastly Ford Mustang Cobra Jet to much flashier rides like Scion's Carbon Stealth FR-S.

Ford of India in hot water for Figo celebrity bondage ads

Apparently sensibilities in India, at least in the case of some Ford marketing partners, are downright lascivious at times. Case in point are a new series of print ads, presumably touting the vast cargo capacity of the Ford Figo hatchback, that involve more than a whiff of T&A, S&M and other sexy abbreviations.
In all seriousness, the advertising campaign is taking some major heat in the Indian press for being outrageously sexist. All three images - which seem to be produced by a graphic artist with some Heavy Metal work in his/her portfolio - show bound and gagged people stuffed into the Figo's boot. With a tagline reads, "Leave Your Worries Behind." one version features a peace-sign throwing Silvio Berlusconi holding hostage three buxom and barely clad women, all wearing ball gags with hands and feet bound. Charming. Another version shows Paris Hilton ­similarly kidnapping a trio of Kardashians, while a third (tame in terms of the clothing at least), has Michael Schumacher toting Sebastian Vettel, Fernando Alonso, and Lewis Hamilton.
Clearly in bad taste, at least, the Indian source also questions the timing of these risqué Ford ads, as the follow by days new anti-rape legislation passed by the Indian Parliament. Ford has responded in a statement, that it and its advertising partner (JWT India) "deeply regret" the ads, and claim that they "never should have happened."

Ford Sync 3 launches this summer on 2016 Escape, Fiesta [w/video]

The days of MyFord Touch are nearly over. Ford unveiled its brand-new Sync 3 infotainment system late last year, and has now announced that the first vehicles to receive this tech will be the 2016 Escape and Fiesta, this summer. The big improvements for Sync 3 include faster response time, better voice command integration, more logical controls, and a more intuitive interface. Those were all the key complaints of MyFord Touch – especially the response-time issue. Furthermore, future Sync 3 updates can be downloaded via WiFi. Sync 3 ditches the Microsoft-sourced software that powered MyFord Touch. Instead, Ford uses the Blackberry-owned QNX system. Ford will update its full range of vehicles in the near future, with complete integration by the end of the 2016 calendar year. Lincoln will get this tech, too, but with a slightly different look. Have a look at Sync 3 in the video below, and scroll down for Ford's official press blast. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ALL-NEW FORD SYNC 3 CONNECTIVITY SYSTEM LAUNCHING ON 2016 FORD ESCAPE AND FIESTA THIS SUMMER – SYNC® 3 – Ford's all-new communications and entertainment system – features faster performance, conversational voice recognition, intuitive smartphone-like touch screen and easier-to-understand graphical interface – Other new features include seamless integration of AppLink™ for a simple way to control smartphone apps, Siri Eyes-Free capability for Apple iPhone, software updates via Wi-Fi, and enhanced 911 Assist® for subscription-free emergency calling in the event of a significant accident – SYNC 3 to launch in North America on 2016 Ford Escape and Fiesta – on sale this summer – providing a safer way for Ford customers to connect their smartphones while keeping their eyes on the road and hands on the wheel DEARBORN, Mich., June 2, 2015 – Ford announced today its all-new SYNC® 3 technology debuts this summer in North America on the 2016 Ford Escape and Fiesta. The new communications and entertainment system is faster and easier to use with enhanced response to driver commands. With the debut of SYNC 3 for Escape and Fiesta, Ford is launching its newest in-car connectivity technology as an option in one of its highest-volume vehicles, Escape, and in its most affordable car, Fiesta.