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Ford will put solid axles under the Bronco as the off-roading gods intended

We've been wondering what sort of creature the Bronco would be since we first heard of the thing last October, when a union chairman spilled the beans on the SUV and the Ranger pickup. Ford confirmed a 2020 arrival date for the Bronco at the 2017 Detroit Auto Show, but at that point pretty much all we were sure of was that the Ranger and Bronco would be returning. The open question would be how hungry Ford was to spoil the Jeep Wrangler's solo party as a compact(ish) off-roader with dual solid axles, since the easiest thing would be to carry over the suspension design of the presumably related international Ford Ranger and its Everest SUV version: independent front suspension with either a leaf- (Ranger) or coil-suspended (Everest) solid rear axle. Enter Dana, the long-time supplier of Jeep stick axles, to confirm that the 2020 Bronco is getting a pair of them. That means solid axles front and rear, just like under a Wrangler. So reports Automotive News, citing an investor presentation from Dana. All signs so far, such as the report that the Bronco would be engineered by the same team in Australia that created the Ranger pickup, indicated that the Bronco would share a platform with the Ranger and thus be body-on-frame. The solid axle confirmation essentially confirms that theory. Some off-road-capable vehicles have paired solid axles with unibody frames, like the Jeep Cherokee (XJ generation) and Grand Cherokee (ZJ and WJ generations), but they are outliers. Generally, if you've got solid axles at both ends, they're going in a vehicle with a ladder frame. It also lends credence to the notion that our Bronco won't simply be an imported Everest, which might be too understated to stand out from lesser crossovers anyways. This is good news if you have Blue Oval in your blood and pine for a modern SUV that'll show up the Jeep guys on the trail. Less directly, it could mean a wholesale assault on the formula that makes Jeeps successful in the first place: the massive aftermarket of off-roading equipment and dress-up bits that appeal to Jeep buyers almost as much as a Trail Rated badge. At a minimum, Bronco enthusiasts can breathe easy that the reborn SUV won't merely be a light-duty crossover with styling "inspired" by true off-roaders. There's still a lot left to learn about the Bronco. Keep up to date with our running summary of everything we know about the returning off-roader.

Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Ford F-150 production hampered by frame shortage

If anyone has questions about how Ford's new aluminum-bodied F-150 will hold up, it's not buyers. Orders are so strong for the fullsize pickup that competitors General Motors and Ram are discounting their offerings to hold onto market share. It's a shame for the Blue Oval then, that it can't build all the trucks it needs because frame supplier Metalsa isn't delivering enough frames. Neither Ford nor Metalsa has said what the problem is, but Ford employees are at Metalsa's Kentucky plant trying to get it sorted out, Automotive News reports. Overtime shifts at the Dearborn Truck Plant and the Kansas City Assembly Plant have been canceled due to the shortage that's been a problem for at least two months now. The issue is exacerbated by this being the changeover period in production from the old model to the new, which comes with its own issues. That would help explain why even though Dearborn production finished ramping up in January, output in April was down 9.2 percent compared to last year, according to AN. Transaction prices are up for the new truck, but overall F-150 production in Q1 was down 40 percent, and missing product means missing profits. Combined with the production drop for the new Ford Edge, the company's Q1 bottom line was robbed of $1 billion. It isn't clear when the frame issue will be solved, but workers at the plants are ready to run "all-out" when it is. Related Video: News Source: Automotive News - sub. req.Image Credit: Copyright 2015 Drew Phillips / AOL Plants/Manufacturing Ford Truck kansas city assembly plant