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Ford's Farley apologizes for saying Blue Oval tracks customers with GPS

Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it." according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Farley has since amended his statement, saying that Ford dose not, in fact, track its customers in their cars "without their approval or consent."
Apparently carried away with a hypothetical notion, Farley was attempting to describe how Ford might be able to employee aggregated user data for things like accurate traffic reporting and pattern spotting. A Ford spokesperson confirmed with Business Insider that its GPS units are not sharing the whereabouts of drivers, though there are a few on-board services that might do so. After opting in to the services (and presumably being made aware of any/all tracking and data collection), Ford's Sync Services Directions and Crew Chief software do, in fact, allow data collection as a means of improving both systems. Farley added that the opt-in data is not shared, even when being tracked.

2015 Ford F-150 appearance guide takes the truck from mild to wild with options

We already know that the 2015 Ford F-150 has a base price coming in at just $395 more than the 2014 model, despite all of the new standard tech and aluminum-intensive construction in the upcoming version. Now the Blue Oval is finally giving us an idea of what that extra money actually buys customers, with the release of the appearance guide for its latest pickup.
The guide basically explains everything you could want to know about what changes occur among the multitude of trims on the 2015 F-150. There are five levels for the new truck. Although, that is something of a misnomer because most of them are also available with either Sport or Chrome packages, plus the FX4 Off-Road option with Hill Descent Control, an electronic-locking rear axle, off-road shocks and skid plates. With 13 available colors, including 4 new ones, and 14 wheel designs in various sizes, pickup buyers should have no problem specing one to fit their style.
The lineup starts out with the base XL with a black grille and fascia and 17-inch wheels. However, across most of the range the Sport and Chrome packages are also available to add either body-color or chrome accents, respectively. Next up is the XLT with a standard chrome grille but also available with a black, billet-style one with a body-color surround. Things really start getting plush with the Lariat model with leather trim, a three-bar front end and 18-inch wheels. The King Ranch sticks with that look but adds power running boards, 20-inch wheels and two-tone paint. Finally, the top-dog Platinum is all about bling with yet another frontal design, chrome door handles and mirror caps, a big logo running across the tailgate and more.

Ford’s Onboard Scales and Smart Hitch win the 2022 Autoblog Technology of the Year award

The 2022 Autoblog Technology of the Year award goes to Ford for the Onboard Scales and Smart Hitch hauling and towing features found in the F-150 lineup. This new technology, as tested in the 2022 Ford F-150 Lightning, is a boon to pickup truck owners. Not only will it make observing your truck’s maximum loads easier and more intuitive, but it will also ensure youÂ’re hauling and towing in the safest-possible manner. We began the process with a long list of features to test and whittle down. Technologies like MercedesÂ’ new electric turbocharger, GMÂ’s Super Cruise with added towing capability and many more went through the consideration process, but we finally whittled the field down to just three finalists. They are: the GMC Hummer EV with its flashy CrabWalk four-wheel-steer technology, the Genesis GV60 with its facial recognition/fingerprint start technology, and of course FordÂ’s trucking gear. As is the norm for our Technology of the Year award, three main questions are asked, and editors assign point values based on how well the technologies perform in testing. How significant is this tech? How well does it work? And new for this year: Consider the Wow Factor. With the scores tallied, the Ford tech earned 123 points, topping the Hummer (117 points) and GV60 (108). This is the second straight win for Ford, which won the 2021 TOY Award with its Pro Power Onboard charging feature.  Ford joins Tesla (2014, 2016) as the only two-time winner of our Tech of the Year Award, which dates to 2013. Kia, Cadillac, Tesla, BMW, Chevy, Chrysler and Audi technologies are among the previous winners. 2022 Technology of the Year testing View 16 Photos While systems that tow and haul may not seem to be the latest or most sophisticated tech, they remain essential and Ford uses things like the infotainment system, taillights and the Ford mobile app to create a forward-looking experience Henry Ford would never have dreamed of when the first Model Ts were outfitted with beds for farm and war duty in 1917. Even 10 years ago, integrating tech in this manner would have seemed futuristic, but Ford pulls it off. “FordÂ’s clever towing and hauling features earned our award this year because they are easy to use, easy to understand and simply make your life as a truck owner better,” Autoblog Editor-in-Chief Greg Migliore said. “It was a competitive field this year, with HummerÂ’s CrabWalk and GenesisÂ’s Biometrics features both winning strong support.