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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

2024 Porsche Panamera; Rivian's surprise; Cadillac electrifies V | Autoblog Podcast #823

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd. They start off discussing a couple of vehicles they've both driven — the 2024 Ford Maverick Tremor and the 2024 Volvo C40 Recharge 2WD. From there, they pivot to Byron's first drive of the 2024 Porsche Panamera, and then from there it's on to more electrified luxury in the form of the new Cadillac Lyriq. After that, it's on to news. Rivian made a big splash last week. Not to be upstaged, Cadillac decided to get in on the action by teasing an electric V model, the Opulent Velocity Concept. After that, it's time for a future classic; this week, it's the Dodge Magnum. They end the episode by spending listener Isaiah's money on some used stick-shift transportation.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #823 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Rivian R2 revealed Rivian R3, R3X surprise reveal Cadillac Opulent Velocity concept What we've been driving 2024 Ford Maverick Tremor 2024 Cadillac Lyriq 2024 Porsche Panamera 2024 Volvo C40 2WD Extended Range Future Classic Dodge Magnum Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video:

Apollo Edition Mustang is a moonshot for charity

By putting a man on the moon, the Apollo Program stands as one of the greatest engineering achievements in human history. Ford is paying tribute to that massive triumph with the company's latest one-off Mustang for the charity auction at EAA AirVenure in Oshkosh, WI, on July 23. This Apollo Edition 'Stang is probably never leaving Earth's atmosphere, but it's going to shoot like a rocket down the road. The Apollo Edition starts as a 2015 Mustang GT, but project manager Melvin Betancourt from Ford Design comprehensively overhauls the pony car. The exterior is finished in a handsome mix of black and white, and the coupe also shows off some serious patriotism with the Stars and Stripes adorning the outside. In an especially clever touch, orange LEDs underneath are meant to make the bottom look like its heating up under re-entry. Inside, the leather upholstery gets upgraded with embroidery inspired by the Apollo Program. Whether trying to launch into space or go quicker through the quarter mile, weight is the enemy, and power is crucial. The Apollo Edition boasts carbon fiber parts for the rear diffuser, side sills, and some trim. The 5.0-liter V8 also gets a Ford Performance supercharger to take output to 627 horsepower and 540 pound-feet of torque. A set of six-piston Brembo calipers should help slow this rocket down, and 21-inch custom wheels add some style. "With this year's stunning Apollo Edition Mustang, we salute that spirit of American ingenuity with the quintessential American automobile – Ford Mustang." Edsel B. Ford II said in the special model's announcement. The coupe is the Blue Oval's eighth charity car to support the Experimental Aircraft Association. The seven before it have raised nearly $3 million for the group's work to get young people interested in flying. Related Video: FORD ANNOUNCES APOLLO EDITION MUSTANG TO CELEBRATE INNOVATION AND INSPIRATION OF APOLLO MISSIONS U.S. Apollo spaceflight program inspires one-of-a-kind 2015 Ford Mustang to be donated and sold at charity auction July 23 at EAA AirVenture in Oshkosh, Wisconsin Donation and sale will benefit EAA youth aviation education programs, including Young Eagles Unique Ford vehicles have raised nearly $3 million for EAA youth aviation programs, including Young Eagles As far as special edition Mustangs go, this one is out of this world.