2014 Ford F150 on 2040-cars

Auto blog

Autonomous tech will drive motorheads off the road

While autonomous technology could make car travel much safer and more efficient — and automakers and marketers are salivating over the prospect of a "passenger economy" that could potentially generate $7 trillion by 2050 — those of us who enjoy driving are not so stoked. Experts have predicted that as autonomous vehicles are deployed in large numbers, human-driven cars eventually could be outlawed on public roads due to the carnage they create, which is currently more than 41,000 deaths a year in the U.S. alone and climbing. Such scenarios have driving enthusiasts envisioning a "Red Barchetta" style nightmare becoming reality, making Rush lyricist Neil Peart a clairvoyant as well as one of rock's most badass skin-pounders. But there could be a couple of refuges left for motorheads, and they won't be on public roads. As Popular Science's Joe Brown points out in a recent editorial, we're seeing a wave of vehicles being offered by legit mainstream automakers that aren't made for public roads. The poster child of this vanguard is the 2018 Dodge Challenger SRT Demon, which comes with a crate full of goodies that lets you turn the already formidable street-legal muscle car into a drag-strip dominator. Brown also notes that two out of five of the Ford GT's driving modes are for use on the track, "catering to the $450,000 machine's club-racing clientele." We're also currently enjoying the heyday of production off-road-ready pickups that kicked off with the Ford Raptor in 2009. The latest salvo in this escalating war of overachieving trucks is the Chevy Colorado ZR2 that can take on the likes of California's Rubicon Trail without issue. Brown also gives a shout-out to his magazine's Grand Award Winner, the Alta Motors Redshift MX, which "isn't even allowed on public roads" and is "meant for bombing around motocross tracks, big backyards and single-track woods trails." If you follow Brown on Instagram, you know that he's also a two-wheel aficionado, and he points out that sales of off-road bikes are leaving street machines in the dust. Sales of off-highway motorcycles rose 29 percent between 2012 and 2016, according to the ­Motorcycle Industry Council — compared to 6 percent for road-bike sales during the same period. "That's a nearly 400-percent drubbing," Brown remarks.

IIHS crash tests second F-150 bodystyle

Sometimes, being the king comes with some extra scrutiny. At the urging of Automotive News, the Ford F-150 is the first truck to have multiple cab configurations crash tested by the Insurance Institute for Highway Safety. According to Automotive News, IIHS was preparing to release the crash-test report on the 2015 F-150 after the safety watchdog evaluated the popular, four-door SuperCrew body. However, the agency learned from AN that configuration contained steel bars welded around the front wheels for added protection. Those reinforcements aren't on the other cab variants, and IIHS is now going back to check a SuperCab without the strengthening to check its safety performance, as well. While the added bars might help the SuperCrew score better in the vital but difficult small-overlap front crash test, there's no guarantee that's their sole purpose. As the head of the IIHS crash lab Joe Nolan indicated to Automotive News, if Ford were just trying to beat the system the company could only put the reinforcement on the driver's side where the agency does the small-overlap test. Also, when the National Highway Travel Safety Administration checked the latest F-150, the Feds gave all three cab styles top, five-star overall ratings. Due to the additional testing, IIHS won't have the F-150's scores ready until July, according to Automotive News. Starting next year, the cab variants of other trucks will also starting being crash tested by the agency. Related Video:

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.