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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Radical RXC is a Mustang-hearted racecar for the road

Radical has been building fantastic open-cockpit racers and roadcars for years, for the track day enthusiast who wants a vehicle that looks like it could show up for a start at the 24 Hours of Le Mans. The company's latest creation is the RXC, and while this coupe looks like a prototype racer, it's road legal in the UK and in some parts of the US. When testing a car this, um, radical, the first thought is likely to get it to the track for some big slides and wide open acceleration, but XCar Films takes the opposite approach in its latest video to learn how this racer fares on public roads. The version tested here is the standard RXC with the 3.7-liter V6 out of the Ford Mustang tuned to 350 horsepower with a seven-speed sequential gearbox; but Radical also offers the same engine with 380-hp, a 454-hp Ford EcoBoost 3.5-liter twin-turbo V6, or even a 500-hp V8. Even in the most basic guise, it's a handful to control in the wet, if this video is any indication. The cliche of a road-legal racecar is bandied around a lot in the motoring world, but it truly applies to the RXC. The only problem with seeing the RXC exclusively on the road is that it can never really open up and show its full potential. This racer is indeed chomping at the bit to rocket off into the horizon, but all those pesky road safety laws hold it back. Still, the video is a chance to get a better impression about this thoroughbred sports car. Scroll down to check it out. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Project CARS 2 is coming

It's barely been a month since we released our review on Project CARS, and already, developers Slightly Mad Studios is preparing a sequel. It'll use the same crowd-funding formula that put together such a successful game this time around. The sequel was announced on the World of Mass Development portal, the same source of crowdfunding for the first Project CARS. Among the enhancements Slightly Mad is planning, there's the usual promise of more tracks and cars, but what we're really looking forward to is the news hidden in that promise. Project CARS 2 will boast bigger, more exciting forms of racing, including rallycross. In total, there will be over "50 unique locations and 200+ courses," "8 different disciplines," and "200+ cars from over 40 different vehicle classes including never-before-seen Concepts and Banned Race Cars." Yes, this all sounds very good. Project CARS 2 will also add a new customizable test track feature, and there will be an increased emphasis on both co-op and social gameplay and "skill and behavioral-based matchmaking" in online play. The crowdfunding campaign for the new title is currently underway, although it's unclear when we'll get a planned release date. As for our own wish list, it's remarkably short. We'd like a more fully fleshed out career mode, actual vehicle upgrades and customization options, and a genuine economy would be welcomed additions. Part of the fun of racing titles is working up the coin to acquire new and exciting cars. It's not that we mind full access to the game's entire roster of vehicles, we just wish that in the career mode, there was a bit more planning and challenge to getting ahold of new racers. In short, we want the best parts of Forza Motorsport with combined with the best parts of Project CARS. Oh, and if the frame-rate issues we experienced on the Xbox One could be sorted out too. What would you like to see included in Project CARS 2? Perhaps cleaner menus? A better soundtrack? Have your say down in Comments. Until then, check out the launch announcement over at WMD. Related Video: Featured Gallery Project CARS 2 News Source: World of Mass Development via Kotaku Toys/Games Ford Racing Vehicles video games xbox one playstation 4 project cars slightly mad studios