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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Detroit Three to lose dominance of North American auto output in 2017

DETROIT — North American vehicle production by the unionized Detroit Three automakers will fall behind the combined North American output of Tesla and automakers from Europe and Asia for the first time this year, IHS Markit forecast on Wednesday. In 2017, the Detroit Three could build 8.6 million vehicles in North America, while Tesla and foreign automakers build 8.7 million, IHS Markit analyst Joe Langley said. By 2024, the gap will widen, with Asian and European automakers and Tesla combining to build about 9.8 million vehicles in North America. General Motors, Ford and the North American operations of Fiat Chrysler Automobiles NV will combine to build 8.1 million vehicles, down 6 percent from this year. Mexico is on track to increase its share of North American vehicle production, Langley said, moving to 4.5 million vehicles a year by 2024 from about 4 million vehicles currently. The milestone for the growth of Tesla and foreign automakers in North America comes as the Trump administration is pushing to limit imports of vehicles from Mexico in negotiations to overhaul the North American Free Trade Agreement. The declining share of North American vehicle production for the Detroit automakers also challenges U.S. and Canadian unions that represent their workers. Canadian workers are on strike at a GM factory in Ontario to protest the automaker's decision to cut jobs and move to Mexico some production of sport utility models built there. Foreign automakers over the past year have announced plans for a wave of new or expanded plants in North America, while Tesla is ramping up to build as many as 500,000 cars a year at its plant in Fremont, Calif. Often referred to as "transplants," the foreign-owned factories are poised to become the mainstream of the North American auto industry. Automakers are increasingly using factories in China or Mexico to build vehicles that used to be assembled solely in the United States, Langley said. He cited as an example Ford's decision to shift production of the Focus small car for North America to a Chinese assembly plant. Reporting by Joseph WhiteRelated Video: Image Credit: Reuters Plants/Manufacturing Chrysler Ford GM

2015 Ford Focus sedan shows its fresh face in New York

That handsome fellow you see above is the 2015 Ford Focus sedan. We liked the looks of the 2014 Focus, and the updates for 2015 only improve things to our eyes, with the adoption of the Aston Martin-inspired grille that has been permeating Ford's lineup these last few years. Sweeping, slightly bulbous headlamps join a revised, more demure lower grille opening to round out the styling updates up front. The rest of the car's look is just slightly massaged, including new taillamp clusters that look much like they did last year.
New for 2015 is the availability of Ford's 1.0-liter three-cylinder EcoBoost engine, mated exclusively to a six-speed manual transmission. There's also a new SE Sport Package that adds more aggressive suspension tuning, paddle shifters (when equipped with Ford's six-speed dual-clutch automatic) and a few body kit bits and pieces. Rounding out the mechanical changes are an updated electronic steering rack that promises better feel, suspension tweaks to make the ride more comfortable and some software updates designed to make the dual-clutch gearbox better behave itself.
In addition, inside there are a few interior upgrades, as well as some added comfort and safety tech that includes available blind-spot detection and lane-keeping assist, along with other more incremental changes that all add up to a better vehicle. We suggest you check out the official press release below for all the details, but not before scrolling through our image gallery of live shots above.