2008 Ford F-150 Lariat Crew Cab Pickup 4-door 5.4l on 2040-cars

Auto blog

Ford bringing production F-150 to Detroit with Atlas styling and Alcoa blast shields

According to a report in Bloomberg, the 2015 Ford F-150 will indeed be showing up at the Detroit Auto Show next month. It will bring attitude with it, not only in the form of sheetmetal inspired by the Atlas concept (pictured) that appeared at the 2013 Detroit show but also in the Alcoa military blast shields among the display being used to showcase the ruggedness of aluminum.
There's been a lot of talk about the F-150 switching to aluminum body panels (although maintaining a steel frame), and for good reason. The lightweight body is expected to shed more than 700 pounds and greatly increase its highway mileage, but production-line issues and possible delays have been a major focus of attention concerning the best-selling vehicle in America for 32 years, meaning Ford has to get it right. F-150 is responsible for a massive portion of the company's global profits and it will come in a year when company profits are already predicted to decline because of new car launches.
When it comes to dings, the Bloomberg story says Ford wants Alcoa to supply some of the military-grade aluminum it uses for blast shields on battlefield vehicles to help it talk up the toughness of aluminum. Reading commentary on the many stories about the F-150 reveals there are many more little questions about the aluminum overhaul, like "How much will it cost to repair and insure?" and "How will companies hang their magnetic signs?" Answers should start coming in a couple of weeks.

Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Ford Apollo edition Mustang nets $230K for charity

Ford's Apollo Edition Mustang won't be going to the moon anytime soon, but the specially modified pony car will be helping young people learn to fly thanks to the $230,000 raised from its charity auction during AirVenture in Oshkosh, WI. All of the funds go to the Experimental Aircraft Association's Youth Aviation Programs that assist kids in becoming pilots. Eight specially modified Mustangs are responsible for raising about $3 million for the charity to date. With inspiration from the Apollo Program and a 2015 Mustang GT as a canvas, Ford Design manager Melvin Betancourt needed to create a road-going rocket ship dedicated to this massive engineering accomplishment. He definitely succeeded. The car is ready to takeoff with its supercharged 5.0-liter V8 pumping out 627 horsepower and 540 pound-feet of torque. The orange LEDs underneath make it look ready to blast into orbit, too. The exterior mixes patriotic imagery with lightweight carbon fiber performance parts, and on the interior, additional embroidery pays homage to the whole project of reaching the moon. Each year Ford returns to AirVenture with a new, customized 'Stang. In 2014, the car took inspiration from the F-35 Lightning II. The US Air Force Thunderbirds tribute car in 2013 and the Navy Blue Angels version in 2011 both raised $400,000 for the EAA charity. The SR-71-inspired example from 2010 went for another $375,000. Related Video: Ford Apollo Edition Mustang Celebrating the Apollo Missions Raises $230,000 to Support EAA Youth Aviation Programs • U.S. Apollo spaceflight program inspired one-of-a-kind 2015 Ford Apollo Edition Mustang sold at charity auction July 23 at EAA AirVenture in Oshkosh, Wisconsin • 100 percent of proceeds benefit EAA youth aviation education programs, including Young Eagles • Unique Ford vehicles have raised approximately $3 million for EAA youth aviation programs, including Young Eagles DEARBORN, Mich., July 30, 2015 – The one-of-a-kind Apollo Edition Ford Mustang, developed by Ford Motor Company, raised $230,000 at the Gathering of Eagles charity event July 23. Proceeds from the auction – held during the Experimental Aircraft Association AirVenture Oshkosh 2015, the World's Greatest Aviation Celebration – benefit youth aviation education programs, including the Young Eagles. The Young Eagles has provided free introductory flights to more than 1.9 million young people since 1992, helping to grow the next generation of aviators.