2006 Ford F-150 Supercab 145" Xlt on 2040-cars

Auto blog

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford offering emergency strobes on Super Duty trucks [w/video]

If you're driving a Ford Super Duty, chances are you've got a job to do. It could be construction or maintenance, or it could be something big you're hauling, but either way, you may need to warn others in the vicinity that you're on the job. Which is why Ford is now offering strobe warning lights on its F-Series Super Duty trucks. The $700 option includes a pair of amber LED strobe lights on the hood (by the base of the windshield), another pair at the back on either side of the high-mounted stop light, and a trim panel with four switches on the center stack inside. The equipment can be factory-installed or dealer-installed after sale, are covered by warranty, require no drilling for installation (to reduce risk of corrosion), are programmable in different patterns and can be seen from up to a mile away at night or a thousand feet during the day. See a demonstration in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford to pay $17.35 million over Escape recall

Ford had a bit of a recall spree around this time last year, with a pair of issues on the then-new 2013 Escape, followed by a recall of 423,000 2001 to 2004 Escapes because they might accelerate of their own accord. Accordingly, Uncle Sam pasted Ford with a $17.35 million fine because it took too long to inform customers, according to a report from Automotive News.
Ford agreed to settle with the National Highway Traffic Safety Administration, accepting the fine but not admitting fault. The recall, which afflicted Escapes with the 3.0-liter V-6 along with 217,000 Mazda Tributes from 2001 to 2006 and 2008, was due to faulty gas pedals that could stay down after a driver removed their foot.
Ford issued a statement regarding the fine, saying, "We take the safety of our customers seriously and continuously evaluate our processes for improvements. While we are confident in our current processes for quickly identifying and addressing potential vehicle issues, Ford agreed to this settlement to avoid a lengthy dispute with the government."