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Ford UK exec says EVs are a good way to lose a fortune

Stateside, Ford execs are quick to point out the automaker's expansion in the plug-in sector. And despite a minimal presence in the pure EV space, the Blue Oval has been promoting its plug-in vehicles as part of an overall effort to boost fleetwide fuel economy. Too bad the company's UK chief didn't get the memo. There's "no point in us getting behind [EVs] and losing a fortune" - Ford's Mark Ovenden Mark Ovenden, speaking rather frankly at the Geneva Motor Show recently, said he didn't have real high hopes for substantial electric-vehicle adoption and said the company's money was better spent on smaller gas- and diesel-powered engines, the UK's Daily Mail says. Ovenden said of EV development that there was "no point in us getting behind it and losing a fortune," adding that his goal was to have variants of Ford's EcoBoost engine in 40 percent of the company's vehicles. Ford has about a 15-percent market share in the UK. The UK doesn't appear to be as kind to the EV as the US. Nissan last year cut the price of its all-electric Leaf there last year by about $4,000, while the company rolled out a promotion for the Leaf late last year, including allowing Leaf drivers to borrow a gas- or diesel-powered Nissan for free for as long as two weeks a year during the first three years of Leaf ownership. In the US, Ford sold just 229 Ford Focus Electrics during the first two months of the year after moving 1,738 units in 2013.

Ford Australia goes miniature with Beachkhana 1.0 video

Ken Block's Gymkhana franchise may have started with Subaru, but it's most closely associated with Ford, which the rally star joined way back in 2010. That fruitful partnership has spawned a number of Gymkhanas, and Block even showed up to help introduce the new Focus RS. To honor this, Ford Australia has come up with an adorable parody (for lack of a better word), starring the hero Sun Block. Rather than a full-scale rally Fiesta piloted by a Vegemite-munching Aussie, though, Ford of Oz has gone tiny for its tribute. Really tiny. The product is Beachkhana 1.0 – Wild on the Beaches of Australia, is a funky little stop-motion feature using tiny, 1:43-scale cars in much the same manner as Mr. Block drives his Fiesta rally car. It even pokes some fun at Mercedes-Benz's hilarious Magic Body Control ad. Check it out. Related Video: News Source: Ford Australia Facebook, Ford Australia via YouTube Ford Hatchback Racing Vehicles Videos Ken Block gymkhana ford australia

Ford Mustang returning to Australia in 2016

Australia's Herald Sun newspaper has reported that the next-generation Ford Mustang is heading Down Under in 2016, just as Ford is hanging the "Closed for Good" sign on its Australian manufacturing operations and sending the Falcon to its grave. Ford hasn't offered any official word on the matter, but the paper says that Ford's global VP of sales and marketing, Jim Farley, is flying to Australia to make the announcement himself.
While Ford converted Mustangs in the early 2000s from left-hand to right-hand drive for the Australian market and then sold them at high prices, it's been almost five decades since Ford imported a dedicated right-hand-drive Mustang to Oz. The arrival of the global model specifically made for places like Australia and the UK means Ford will also be able to offer them at better prices than the converted models; the Herald Sun says the price is expected to be "close to $50,000."
And that's for one of the "V8 performance models," which are the only ones Australia will get; Ford apparently won't send the turbocharged four cylinder or the V6. The Aussies could find out in a month from now whether this rumor is true. We will all find out what this Mustang fuss is about when the car debuts at next year's New York Auto Show.