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Amazon is showcasing its big push into cars and transportation at CES

From making cars talk using Alexa's voice to managing data from factories full of robots, Amazon wants a big piece of the action in transportation, and next week at CES will unveil more about its strategy to achieve that goal than ever before. The Seattle retail and cloud services powerhouse plans to use the annual technology show in Las Vegas to unveil its plan to be a major player in self-driving vehicle technology, connected cars, electric vehicles and management of the torrents of data generated by automakers and drivers, company executives told Reuters. Amazon Web Services, which provides large-scale cloud computing and data management services, is central to Amazon's strategy. "We really are extending ourselves more and more out in the ecosystem from manufacturing to connected car," Jon Allen, head of professional services in Amazon Web Services' automotive practice, said in a telephone interview. "The takeaway message on this is if you go to CES this year we really are taking it as a 'One Amazon' view." Until now, Amazon has shown its transportation strategy to investors — and rivals — one piece at a time. Amazon has invested in self-driving software startup Aurora. It also has signed deals with automakers to deliver packages to vehicle trunks, help develop electric vehicle charging networks and use AWS to network their factories. The Seattle company will share the CES stage with partners such as virtual reality firm ZeroLight, electric vehicle startup Rivian, Canada's BlackBerry Ltd and video game software development company Unity Technologies. "It's our attempt to weave everything together in a single experience for our customers," Dean Phillips, AWS' automotive technical leader, told Reuters. "Customers don't distinguish AWS from Alexa from Amazon.com. It's Amazon."   Related: As GM readies Alexa convenience for vehicles, we ponder its dark side   At CES, ZeroLight and GM's Cadillac will demonstrate how they are partnering to develop an online vehicle configuration experience that will allow high-fidelity images of vehicles that consumers build online to be taken with them on visits to dealers, Phillips said. The process can open the door to dealers better meeting customer needs by knowing what users focused on when building their dream car. It has already boosted profit per vehicle at Volkswagen's Audi brand by an estimated 1,200 euros ($1,340), he said.

Watch these videos of an NHRA racer's bodywork blowing off into a crowd

Just a few months ago, fan safety at racetracks was a hot topic following the last-lap NASCAR Nationwide Series crash at Daytona that sent large pieces of racecars into the grandstands injuring 33 fans. Now, a freak incident at a National Hot Rod Association event resulted in a drag racer's bodywork flying into the crowd at the NHRA Four-Wide Nationals in Charlotte over the weekend. The carbon-fiber body of Robert Hight's Ford Mustang funny car blew off toward the end of a run when his engine exploded, but fortunately, the two fans evaluated after the incident were later released without serious injury.
As you can see in the image above, the body flew high into the air before landing on a walkway in front of the grandstands, a bit of happenstance that likely gave most fans enough time and space to move out of the way. Scroll down to watch a couple of videos showing what happened, including one from a fan's perspective that also reveals what appears to be part of the body's metal bracing landing dangerously close to the crowd.

Ford GT successor to debut in Detroit and go racing

Anticipation for all of the exciting reveals at the 2015 Detroit Auto Show just a few weeks away is building to a fever pitch, and rumors are mounting that Ford has a big surprise in store in the shape of a future performance halo model. Insider sources speaking to Autoweek claim the next Ford supercar is definitely going to be revealed at the Detroit show in early January. However, the model is not necessarily the next-generation Ford GT in terms of its name or design aesthetic. Instead, one of these people indicates that the new halo model might drop retro styling altogether. If the latest reports are to be believed, Ford's high-performance project goes beyond something to just grab headlines and rocket down the street. According to Autoweek, the automaker is also reportedly employing Chip Ganassi Racing to run a two-car racing effort in the Tudor United SportsCar Championship in 2016. That would allegedly include a trip to the 24 Hours of Le Mans to race on the 50th anniversary of the Ford GT40's win in 1966. The speculation goes that at least the racing version might use a twin-turbo EcoBoost V6 for power. However, the motorsports part of the program may not be announced during the auto show reveal. Rumors about the new halo car from the Blue Oval and its racing intentions have been percolating for months. The company might have considered an LMP2 entry, but speculation popped up later about the production supercar. A more recent report suggested that Ford might show a new Shelby GT350R Mustang, a successor to the F-150 Raptor and next Ford GT in Detroit.