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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Performance CNG wants to crowdfund natural gas-powered Ford Mustang

Soliciting investments to develop a street-legal compressed natural gas (CNG) powered Ford Mustang that can deliver 470 horsepower certainly wouldn't make sense on a site called Indiestopstop. Nope, Indiegogo is the more-appropriately-named site that one Michigan entrepreneur is using to try and crowdfund his CNG 'Stang. He's looking to raise $55,000. Michigan's Daryl Patrishkoff and his company Performance CNG LLC showed off their converted 2003 Mustang last year at the Woodward Dream Cruise in Royal Oak, MI in an effort to get some exposure for the car, which can run on both gas and CNG. The company and its three-man team is looking to further develop the project in the name of a fueling source that is 40 percent cheaper than gasoline, throws off as much as 30 percent fewer tailpipe greenhouse gas emissions and makes the country less dependent on foreign oil. Performance CNG estimates that just 120,000 of the world's 15 million CNG-powered vehicles are in the US and is calling for more. As for the $55 grand, Patrishkoff estimates that more than half of that amount would be committed to the Environmental Protection Agency (EPA) testing of emissions, fuel economy and horsepower. The problem? As of right now, only $150 has been raised. Check out Performance CNG's press release below and see the fundraising effort on Indiegogo here. Eco-Friendly Muscle Car? CNG vehicles save money, emit less pollution and creates jobs from American-mined fuel SHELBY TOWNSHIP, Mich., May 5, 2014 /PRNewswire/ -- Daryl Patrishkoff of Shelby Township, MI, has a vision for the American automotive industry. He firmly believes that our fuel of choice should be Compressed Natural Gas (CNG), not gasoline. Until the full CNG infrastructure is in place a Bi-Fuel vehicle, fueled by either CNG or gasoline upon the drivers command, is the bridge vehicle that can lead this transition. Patrishkoff heads up a (3) man technical team developing this technology. The advantages are: 40 percent savings in fuel costs at the pump 25-30 percent reduction in harmful emissions 100 percent US provided natural gas Meaningful employment for the US economy The most important benefit, however, is that a CNG-powered vehicle runs on fuel that can be mined in America, eliminating the need for foreign oil. "After decades of political rhetoric, these types of vehicles can truly lead the US to energy independence," he said.

These horribly misguided front-drive design studies nearly became the Mustang

As we eagerly await the unveiling of the all-new sixth-generation Mustang, Ford has been giving us some great information over the past few months showing what has gone into shaping its venerable pony car. As many changes as the Mustang has gone through in its 50 years, though, it appears the fourth-gen model played a decisive and pivotal role in the car's future.
As is part of Mustang lore, the front-wheel drive Ford Probe was originally developed as a next-generation Mustang in the Eighties before cooler heads prevailed. The Blue Oval has just released a handful of images showing how bad things could have been - including a full-scale clay model of a front-wheel-drive Mustang (shown above). Fortunately, the FWD Mustang plan was scrapped and Ford went to work designing a rear-wheel-drive replacement for the Fox Body Mustang, with three design studies making it far enough to become full-scale models. These include the soft "Bruce Jenner" Mustang, the over-the-top "Rambo" Mustang and the middle-ground "Arnold Schwarzenegger" Mustang, which finally became the basis for the 1994 'Stang.
By early 1991, the design language of the fourth-generation Mustang had been worked out, and the rest, they say, is history. Scroll down for the fascinating press release telling the story of the fourth-gen Mustang, and be sure to check out the gallery of horribly misguided sketches and various design studies that were all on the table in the late 1980s.