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Ford director says company has big efficiency plans, but no dedicated EV

The annual autofest known as the North American International Auto Show previews a plethora of exciting new products that we'll see and drive later in the year, from tiny urban commuters to family sedans and crossovers to hard-working big pickups and SUVs. It's also a once-a-year cornucopia of auto executives and leaders from around the world. "There will be some really fun stuff that you'll hear about in the future" - Ford's Kevin Layden So, in-between dozens of cool new-product unveilings on rotating stages during the two press days preceding the public show, we auto scribes grab what planned and impromptu interviews we can. Sessions with top industry leaders can be hard to get, but I was able to score a seat in a group session with then-General Motors North America president (now executive VP of global product development) Mark Reuss, and I also managed brief one-on-ones with a trio of vehicle electrification leaders, one each from Ford, BMW and GM, and what they said then remains relevant now. First up is Kevin Layden, Ford's Director of Electrified Powertrain Engineering. ABG: Where will Ford go beyond its current Focus EV and hybrids, and will there be a Ford EV and/or hybrid on its own energy-optimized platform one day. KL: We don't want to do a dedicated electric vehicle with all the development costs borne by a niche product. At the Michigan Assembly plant right now we're building the Focus electric, PHEV and EcoBoost on the same assembly line. Also the C-Max, with both a hybrid and an Energi plug-in, and we use that same power pack in the Fusion Hybrid and Energi. We want to be, "The power of choice" [a Ford marketing slogan], so having that choice for customers is very important. And if I want to sell the Fusion, Focus and C-Max globally, we can use these power packs wherever it makes sense. So as we go forward, you'll see us proliferating the power packs we have today. Then the question is, what do we do next? There will be some really fun stuff that you'll hear about in the future. ABG: Is the efficiency difference between a dedicated ultra-efficient vehicle platform and a shared multi-use platform getting smaller as all platforms get more efficient? KL: Exactly. Were going through aero studies now on wheels and tires and hood sealers on base vehicles. We have full aerodynamic wind tunnel studies going on with the base Focus and C-Max, so all of that [aerodynamic improvement] will be there for EVs.

Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.

Shelby Super Snake returns with 750+ horsepower

If you've been waiting for the ne plus ultra of new Mustangs, we're glad to report that the wait is over, friend. Feast your eyes on the new Shelby Super Snake. Based on the 2015 Ford Mustang GT, the new Super Snake is being offered with over 750 horsepower thanks in no small part to a Ford Performance supercharger. That's even more than the 605 hp in the last Super Snake released in 2007, the new 627-hp Shelby GT, or the 500-plus-hp Shelby GT350 you can order from the factory. Shelby American's latest also packs upgraded Ford Performance suspension components, a Borla exhaust, 20-inch wheels from Weld Racing and coated in Michelin Pilot Super Sport rubber, six-piston Wilwood brakes, and more. Differentiating it visually from lesser pony cars are a carbon-fiber hood and aero kit, blacked-out grille, racing stripes, and special badging inside and out. Inside you'll also find a short-throw shifter and three-gauge instrument pod. The upgrades will set you back $49,995 on top of the price of a donor Mustang GT, and only 300 examples will be built this year. For the first time the Super Snake will be available with either a manual or (heaven forbid) an automatic transmission. Related Video: SHELBY SUPER SNAKE RETURNS WITH 750+ HORSEPOWER MUSCLE CAR BASED ON 2015 FORD MUSTANG GT • The legendary Shelby Super Snake returns for the 2015 Ford Mustang model year • 750+ horsepower option combined with new independent suspension and braking system • The first Super Snake available with an automatic transmission • Production limited to 300 Shelby Super Snakes per model year LAS VEGAS – June 16, 2015 – Shelby American is launching the newest Shelby Mustang to wear the legendary Super Snake badge, which will be based on the 2015 model Ford Mustang GT. With the option of over 750 horsepower, as well as unmatched performance enhancements to the handling, braking and cooling of the Ford Mustang GT, the new Shelby Super Snake continues the lineage of the best-selling and most sought-after Shelby car. Additionally, it will be the first Shelby Super Snake also available with an automatic transmission. There will only be 300 total 2015 model year Shelby Super Snakes built. "When Shelby American introduced the 605 horsepower Super Snake in 2007, the car became an instant sensation," said Joe Conway, CEO of Shelby American and co-CEO of Carroll Shelby International.