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Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

A closer look at the 2015 Ford F-150

Despite having to share Ford's Detroit Auto Show stand with the hot new 2015 Mustang, the brand-new F-150 was arguably an even more important debut. Why? Ford moved some 700,000 examples of its F-Series truck in 2012, making it not only the best-selling pickup truck, but the top-selling vehicle in the US, by a long-shot.
The 2015 F-150 raises the bar for pickup trucks in a big way, with big-time use of aluminum. Because of this, roughly 700 pounds have been removed from the truck's overall weight, making it even more efficient than before, while still offering all of the capability that pickup owners expect. And with a host of engines under the hood, including a new 2.7-liter EcoBoost V6, the 2015 F-150 will surely offer something for everyone.
During the Detroit Auto Show, west coast editor Michael Harley took a closer look at the new F-150, talking to some of the truck's engineers. Have a look at the full video, below.

Daily Driver: 2015 Ford Edge Sport

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers that drive them every day. Today's Daily Driver features the 2015 Ford Edge Sport, reviewed by Adam Morath. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT [00:00:00] Hi. I'm Adam Morath for Autoblog and in today's Daily Driver we're with the 2015 Ford Edge. It's been completely redesigned and I really think that it needed it because this was always kind of the last car to come to mind when I was considering all of Ford's lineup. It was sort of forgotten. I don't think that will be the case anymore. It looks great. They revamped the exterior. The first thing I noticed walking up to the car when they first dropped it off was [00:00:30] the great job they've done with the taillights. They've got a very high tech look to them. You have LED accent lighting that surrounds the tail lamps and then a light bar that spans the entire deck lid. It looks pretty cool, very angular, a lot sportier than the previous models. We also have the optional HID headlights so if you combine that with what I've already told you about with the [00:01:00] tail lamps, and also the ambient lighting inside this vehicle ... It just feels like the lighting in general was very well considered on the Edge and gives it a very modern feel. The nice design continues to the interior as well. You've got leather panels with contrast stitching on the sport model. You've got a nice center console that actually has some storage underneath it, so it's sort of a floating center console. The only thing is there is still a little bit of cheap plastic [00:01:30] used on the interior. That's a common complaint of automotive journalists worldwide, but this one I can see already has a few scratches on it. You can also get this vehicle with 20-inch aluminum wheels or 21-inch matte black aluminum wheels. Here we've got them wrapped in Perelli. I haven't been on a track or anything where you could really get a sense of the performance, but again, that just adds to the sporty look of the Edge in the sport trim level. It has the new 2.7 [00:02:00] liter Eco Boost V6 and I have been really happy with this powertrain. It puts out 315 horsepower, 350 pound feet of torque, and that's that twin turbo working for you. It helps with acceleration and passing at highway speed, so it checks both boxes there.