1983 Ford F-100 Base Standard Cab Pickup 2-door 4.9l on 2040-cars

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8 car technologies designed to keep you safe

Technologies are always advancing forward, especially in your vehicle. As more safety technologies are being introduced into the market, it can be hard to keep track of everything. So here are 8 technologies designed to keep you safe on the road. Want more coverage? Head over to http://bit.ly/2CcOngW Ford Kia Mercedes-Benz Subaru Toyota Volkswagen Volvo Autoblog Minute Videos Original Video FCA automatic emergency braking

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

IIHS crash tests second F-150 bodystyle

Sometimes, being the king comes with some extra scrutiny. At the urging of Automotive News, the Ford F-150 is the first truck to have multiple cab configurations crash tested by the Insurance Institute for Highway Safety. According to Automotive News, IIHS was preparing to release the crash-test report on the 2015 F-150 after the safety watchdog evaluated the popular, four-door SuperCrew body. However, the agency learned from AN that configuration contained steel bars welded around the front wheels for added protection. Those reinforcements aren't on the other cab variants, and IIHS is now going back to check a SuperCab without the strengthening to check its safety performance, as well. While the added bars might help the SuperCrew score better in the vital but difficult small-overlap front crash test, there's no guarantee that's their sole purpose. As the head of the IIHS crash lab Joe Nolan indicated to Automotive News, if Ford were just trying to beat the system the company could only put the reinforcement on the driver's side where the agency does the small-overlap test. Also, when the National Highway Travel Safety Administration checked the latest F-150, the Feds gave all three cab styles top, five-star overall ratings. Due to the additional testing, IIHS won't have the F-150's scores ready until July, according to Automotive News. Starting next year, the cab variants of other trucks will also starting being crash tested by the agency. Related Video: