1967 Ford Pickup on 2040-cars

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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Bill Ford wins National Pond Hockey Championship with employees

Who says executives aren't people? This past weekend, Bill Ford, executive chairman of Ford Motor Company, and a group of employees trekked up to Eagle River, WI for a few games of pond hockey. Team Ford took part in the 2014 Labatt Blue/USA Pond Hockey Championship, capturing its fifth title in the 50+ Tier 1 Division.
"It feels great to win," Ford, who plays on the team alongside other Ford employees, told the USA Hockey website. "It was fun to play [River Valley Pioneers] because they're great guys and we play them every year. We finally beat them, which we were due. It was a very clean game, a tough game."
The FoMoCo team managed to score seven goals to River Valley's two, and went undefeated in all five of its games during the tourney. Take a look below for the official press release on Team Ford's win.

Ford GT gets sexy shape and EcoBoost power [w/videos]

American automakers make vehicles of all shapes and sizes, but the one thing they almost invariably share in common is their front-engine layout. Niche offerings from the likes of SSC, Saleen and Vector (and the almost anecdotal Pontiac Fiero) aside, the most notable exception has been the Ford GT. And now it's back. Launched on the floor of the 2015 Detroit Auto Show, the new Ford GT picks up where the last one left off the better part of a decade ago – similarly taking its cues from the original, Le Mans-winning GT40, but in a less retro, more modern form. Instead of the atmospheric V8 in the original or the supercharged one in the retro revival, the new GT packs a 3.5-liter twin-turbo V6 nestled in the middle of its wheelbase and driving "more than 600 horsepower" to the rear wheels. Although Ford hasn't revealed the specific output or performance figures, it says the engine – derived from its Daytona Prototype unit and mated to a seven-speed DCT – is its most powerful production EcoBoost ever. Fortunately it's got carbon-ceramic brakes to keep it all in check, packed into 20-inch wheels wearing Michelin Pilot Super Sport Cup 2 rubber. The discs aren't all that's made from carbon on the new Ford GT, though: it's built around a carbon monocoque with structural carbon-fiber body panels, but with aluminum sub-frames front and back. Ford designed the new GT with a narrower canopy than its predecessors, cutting the frontal aerodynamic profile and tapering towards the back. It's also equipped with active aero elements including an active rear wing. Upwards swinging doors ought to make ingress and egress easier to and from the cockpit that's fitted with fixed seats, adjustable pedals and F1-style steering wheel and a fully digital instrument cluster. The new GT is set to enter production next year to celebrate the 50th anniversary of the GT40's famous 1-2-3 finish at the 1966 running of the 24 Hours of Le Mans. By the time it does, we're sure Ford will let us know just how fast America's newest supercar will be.