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Ford cuts 950 Russian jobs on weak demand

The Russian auto market, in decline for the past year and further hit by the declining value of the ruble and recent sanctions over its annexation of Crimea, has forced Ford to cut jobs and shifts at two of its joint venture plants there. Around 700 of the 2,700 total workers who build the Russian-market Focus and Mondeo will be cut at the plant in Vsevolozhsk, near St. Petersburg as it drops to a single production shift. A second plant about 700 miles away in Yelabuga, in the Tartarstan region, will lose 250 workers. That plant builds seven vehicles, including the Explorer, Kuga and Edge.
The Moscow Times says Ford has been especially hit by the market decline, the overall market losing 5.5 percent in 2013 compared to the year before, but Ford sales dropping 18 percent in 2013 year-on-year. This year isn't going any better, with The Blue Oval posting a 21-percent decline through the first two months of 2014. That's why, though the Yelabuga plant builds the CUVs that customers are moving into, even it is facing cuts.
The job cuts in Vsevolozhsk come on top four-week plant shutdown planned so that the paint and body shops can go to one shift. In a statement, the company said, "Ford Sollers remains absolutely committed to the Russian market and is confident it has the right product plan, people and assets to deliver long-term profitable growth."

Long winter means most automakers won't curb summer shutdown

A lot more happened during this latest brutal winter than days of snow and Netflix binges. Automotive sales took a battering. After all, going out car shopping when it's eleventy-billion degrees below zero isn't a good time.
Because of this Old Man Winter-induced sales slump, inventories are abnormally high as we head into the summer car buying season. That's led some analysts to predict that automakers will be more inclined to idle factories this summer, in a bid to trim some of the built-up inventory. Traditionally, American manufacturers offer up a two-week break in the middle of summer, although the burgeoning sales of the past few years have seen this practice become less popular.
"We're likely not going to see an acceleration this year," Jeff Schuster, a senior vice president at LMC Automotive, told The Detroit News. "We'll see production increases in 'pockets' but I don't know if it will be as widespread as in recent years."

2015 Ford F-150's aluminum body not expected to hurt resale value

A cloud of skepticism has hung over the 2015 Ford F-150 since even before it went on sale. The issue had nothing to do with the truck's capabilities but instead over reservations about the switch to aluminum body panels. The change helped shed about 700 pounds off the scales, but the lighter metal also came with the potential for higher repair costs. Edmunds even recently whacked its pickup with a hammer just to find out how much it would cost. However, this might not be a problem, because the latest calculations indicate resale value for the new F-150 is on the rise. The residual experts at ALG estimate that the 2015 F-150 is going to hold 58 percent of its value over the next three years, versus 52 percent for the 2014 model, according to Bloomberg. That figure also gives the Ford the highest forecasted resale value among American fullsize pickups. The 2015 Toyota Tundra leads the segment by holding 63 percent. Meanwhile, the 2015 Chevrolet Silverado and GMC Sierra both come in with 51 percent, and the Ram 1500 holds 46 percent. Finally, the 2015 Nissan Titan comes in at 42 percent. The researchers believe that the improvement in fuel economy for the 2015 F-150 at up to 26 miles per gallon highway offsets higher body repair costs. "We are giving credit for the aluminum construction in the fuel efficiency we're seeing," Eric Lyman, ALG vice president of industry insights, said to Bloomberg. "We are not putting in a negative adjustment for concerns around repair costs or durability associated with aluminum." Ford has long-been preparing for the switch to aluminum. The company purposefully designed the body sections to make repairs easier, and it also partially subsidized dealers' investments for new equipment to do the work. Related Video: