1960 Ford F100 on 2040-cars

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Ford celebrating 80 years of Aussie utes as it prepares to shutter Oz manufacturing

Ford is ending Australian production after 90 years in 2016, and with it may go perhaps the most iconic vehicles in its auto market - the ute. Car-based pickup trucks like the Ford Ranchero and Chevrolet El Camino were always more of a curiosity than a true market force here, but in Australia, they have long proven hugely popular.
As the legend goes, Ford invented the niche after a farmer's wife had asked Ford Australia's managing director for a more utilitarian car. Her request was simple: "My husband and I can't afford a car and a truck but we need a car to go to church on Sunday and a truck to take the pigs to market on Monday. Can you help?"
Ford's design team came up with a two-passenger, enclosed, steel coupe body with glass windows and a steel-paneled, wooden-frame load area in the rear. The sides of the bed were blended into the body to make it look more unified, and to keep costs down, the front end and interior were based on the Ford Model 40 five-window coupe. Power came from a V8 with shifting chores handled by a three-speed manual. Within a year, the new vehicle was ready, and production began in 1934. Lead designer Lewis Bandt christened it the coupe-utility.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ford F-150, Mustang, Explorer, Bronco and Lincoln Aviator recalled for rollaway fears

Ford is recalling certain F-150, Mustang, Explorer, Bronco, and Lincoln Aviator models from the 2022 and 2023 model years equipped with automatic transmissions. According to documents posted by the National Highway Traffic Safety Administration, Ford's 10R80 transmission may contain a loose bolt — literally an extra bolt loose inside the transmission, not a bolt that isn't tightened — that could prevent the transmission from engaging in Park. This could happen even if the gear shifter position indicates that the vehicle has been shifted to "Park." As Ford's recall acknowledgement says, "The inability to secure the vehicle in the park position can result in a rollaway, increasing the risk of a crash or injury." Dealers will replace the transmissions of vehicles affected by this defect. Note a similar-sounding recall was announced in 2022, but it was for entirely different models with entirely different transmissions. A relatively small number of units — 944 to be exact, or 4% of production — are thought to be affected by this issue, but they weren't built in successive order, meaning their VINs need to be verified by Ford. Customers are advised to contact Ford customer service at 1-866-436-7332 and reference Ford's internal recall number 23S06. Because some vehicles affected by this recall could be on dealer lots, Ford sent a note to its network of dealerships advising them not to sell or demonstrate the models included in this recall, potentially until the second quarter of 2023 when Ford expects "that parts ordering information and repair instructions will be available to support this safety recall." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2023 Ford Bronco Heritage Edition walkaround