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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

10 automakers shack up in Detroit hotel to talk Takata airbags

Since Takata has decided not to take the lead concerning potential issues with its airbag inflators, the automakers have. Perhaps that's unsurprising, since it's the automakers, not Takata, that will take a beating on the dealership floor if consumers decide its models are a health hazards. The Detroit News reports that Toyota, Honda, General Motors, Ford, Chrysler, Mazda, BMW, Nissan, Mitsubishi and Subaru met in a hotel conference room near the Detroit Metropolitan Airport last week to sort out a way to understand the technical issues involved. So far, faulty airbag inflators have been ruled the cause of five deaths and 50 injuries around the world, but neither Takata nor investigators understands exactly why the inflators are malfunctioning. The National Highway Traffic Safety Administration recently asked Takata to issue a national recall, Takata declined, citing a minuscule failure rate and the fact that it's still investigating the issue. Toyota and Honda then made an industry-wide appeal for "a coordinated, comprehensive testing program" that would pinpoint the problem inflators and get them replaced, and that's what the Detroit meeting was about. Numerous issues, however, will make this a long row to hoe: simply getting the parts to replace the nearly 20 million inflators in cars recalled around the world so far - even working with other suppliers - will take a years, but more importantly, no one knows if the replacement inflators currently being installed will suffer the same issue. Answers will hopefully come quickly with Takata, the ten automakers and NHTSA all independently investigating the problem.

Fiat Panda by M-Sport a one-of-a-kind rally car

English racing and engineering firm M-Sport is probably best known for the Bentley Continental GT3 endurance racer and the Ford Fiesta R5 customer rally car. Since building the first of 294 Fiesta R5 Mk. I cars in 2013, the fleet of pint-sized competitors has won a total of more than 950 races. So when a longstanding M-Sport customer asked the company to do something special with a clapped-out, 1990s-era Fiat Panda that would retain the car's Panda-ness but also make it a stonking rally car, M-Sport decided to combine the Italian with the Anglo-American. The result is the Panda by M-Sport, a widened Panda bodyshell lowered atop a Fiesta R5 chassis and engine. Otherwise known as Panda'monium. Or Pandiesta, if you're tipsy. Just fitting the skinny Fiat over the tube-frame chassis meant widening the Panda's body shell by 14.2 inches; that slick grille is actually made of two Panda grilles to gain the required width. That surgery helps maintain the original Panda's silhouette, but more was needed to slide the Fiesta's wider track underneath. More latitudinal stretch was provided by the box-section wheel arches that, up front, flow into a front bumper that is half snowplow. In the longitudinal direction, the Pandiesta's wheelbase is 12.6 inches longer than that of the stock Panda. The Ford's 1.6-liter EcoBoost four-cylinder lives under the hood. It sends nearly 300 horsepower and 332 pound-feet of torque to four Pirelli P Zeros through a five-speed sequential transmission and two custom differentials. The new rear diffuser and single, central exhaust convey the seriousness of the endeavor. Hand-embossed lettering spells "PANDA 4x4" on the rear hatch in case anyone has questions about this having as much capability as the standard Panda 4x4. The interior is all Fiesta R5 save for the Panda-mimicking instrument panel and the co-driver's footrest. The latter is also inscribed with the word "PANDA." Despite the license plate, there's no question of street legality here, or rather illegality. M-Sport says the Panda'monium is ready to do any special stage on tarmac or gravel. Seems this is also the car that launches a new division for customer creations called MS-SV, which is M-Sport Special Vehicles. You can watch M-Sport owner Malcom Wilson take you on tour of the Panda by M-Sport in the video at top, and check out what the finished product can do on a track here.  Related Video: This content is hosted by a third party.