1955 Ford Truck Pick Up F 100 Custom Cab on 2040-cars

Auto blog

Volkswagen Golf, Ford F-150 named 2015 North American Car and Truck/Utility of the Year

Congratulations, Volkswagen Golf/GTI and Ford F-150. You've just been named the 2015 North American Car and Truck/Utility of the Year, kicking off the first press day of the Detroit Auto Show. The Golf faced some seriously stiff competition from its runners-up, the Ford Mustang and Hyundai Genesis. But the Golf has been a highly awarded vehicle since its launch, including recently being named Motor Trend's Car of the Year. As for the Truck/Utility award, it wasn't immediately clear that the aluminum-bodied Ford F-150 would win the North American honor, topping the Chevrolet Colorado and Lincoln MKC. The Chevy, after all, has been widely praised since arriving this fall, including taking home MT's Truck of the Year award. In 2014, Chevrolet had a sweep of the NACTOY awards, with the Corvette Stingray and Silverado taking top honors. Here's a look at the 2015 North American Car and Truck/Utility of the Year voting breakdown. As you can see, it wasn't exactly neck and neck. Car of the Year Volkswagen Golf/GTI – 256 points Ford Mustang – 204 points Hyundai Genesis – 110 points Truck/Utility of the Year Ford F-150 – 297 points Chevrolet Colorado – 205 points Lincoln MKC – 68 points The winners were determined by the votes of 57 North American jurors who work in all forms of media – magazine, newspaper, television, online and radio, and their ballots were tabulated in secret by accounting firm Deloitte & Touche. Autoblog editors Sharon Carty and Chris Paukert are members of the North American Car and Truck/Utility of the Year jury. Featured Gallery 2015 Volkswagen Golf TSI View 16 Photos Related Gallery 2015 Ford F-150 View 36 Photos Detroit Auto Show Ford Volkswagen Truck Hatchback 2015 Detroit Auto Show NACTOY

Ford offering emergency strobes on Super Duty trucks [w/video]

If you're driving a Ford Super Duty, chances are you've got a job to do. It could be construction or maintenance, or it could be something big you're hauling, but either way, you may need to warn others in the vicinity that you're on the job. Which is why Ford is now offering strobe warning lights on its F-Series Super Duty trucks. The $700 option includes a pair of amber LED strobe lights on the hood (by the base of the windshield), another pair at the back on either side of the high-mounted stop light, and a trim panel with four switches on the center stack inside. The equipment can be factory-installed or dealer-installed after sale, are covered by warranty, require no drilling for installation (to reduce risk of corrosion), are programmable in different patterns and can be seen from up to a mile away at night or a thousand feet during the day. See a demonstration in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.