1955 Ford F-100 Frame Off, Sharp on 2040-cars

Auto blog

Ford exec downplays idea of aluminum-intensive cars

Ford certainly made waves when it rolled out the all-new 2015 F-150 made primarily out of aluminum. But while trimming weight off its vehicles is a top priority for the Detroit automaker, we shouldn't expect the lightweight metal to be used as widely on passenger cars as it has been on its new pickup. Speaking at the Automotive News World Congress on Wednesday, top Ford exec Joe Hinrichs said that using aluminum in passenger cars isn't as beneficial as it is in trucks – primarily because the weight savings isn't as dramatic, or as deeply needed. Though improved fuel economy is certainly one advantage of aluminum construction in a truck like the F-150, low prices at the pump have prompted Ford to highlight another advantage, and that's capability: With less weight on its own, a lighter-weight truck can carry and tow more than a heavier one, because it all comes down to combined weight ratings. Ford is expected to make the new F-Series Super Duty largely out of aluminum for the same reasons, and we wouldn't be surprised to see the next Expedition use the material as well. But while certain components in Ford passenger cars will be made of aluminum, we shouldn't expect entire chassis and bodywork assemblies to use the material as extensively as on the F-150, or on more upscale passenger cars from the likes of Audi or Jaguar. Dearborn is, however, investing in other lightweight materials. It has a joint venture with Dow Chemical to put carbon fiber into mass production, much as BMW has with its i3. The Blue Oval will use a combination of carbon and aluminum on its 2017 GT supercar, and it has stripped weight by removing amenities from the 2016 Mustang GT350R, but apparently neither is a method Ford can practically apply to its volume models. Related Video: Featured Gallery 2015 Ford F-150 View 36 Photos News Source: TheDetroitBureau.com, Automotive News - sub. req.Tip: Ford Green Ford aluminum joe hinrichs

You can now Uber a Ford F-150 for tailgating at NFL games

The Ford F-Series has been named as the official truck of the NFL, whatever that means. To kick things off, the automaker is giving fans in New York the ability to order a "Built Ford Tough Tailgate Truck" on demand through Uber. The NFL-backed tailgate F-Series trucks will bring fans tailgate food, tickets, and merchandise. The ability to get a tailgate truck through Uber is currently limited to New York, but Ford will also offer a tailgate tour in various cities where NFL fans can win tailgate parties, tickets to games, and access to their own Ford tailgate truck. The sponsorship is for three years and includes America's best-selling truck, the Ford F-150, along with the automaker's Super Duty trucks. Ford is also giving NFL fans the ability to enter the "Built Ford Tough Toughest Ticket" sweepstakes for a chance to win Super Bowl LI tickets, along with a new 2017 Ford F-Series Super Duty decked out to showcase the winner's favorite football team. The NFL has partnered with various automakers in the past, with the most recent being a four-year deal with Hyundai in 2015. The Korean automaker is currently the official car, SUV, and luxury vehicle of the NFL, which conveniently leaves a spot for Ford's F-Series trucks to slot into. Hyundai took the sponsorship from General Motors, which had been a sponsor since 2001. Ford's new sponsorship comes at the perfect time as the new season official starts tomorrow with the Carolina Panthers taking on the Denver Broncos. Related Video: Featured Gallery 2017 Ford F-Series NFL Sponsorship News Source: FordImage Credit: Ford Celebrities Marketing/Advertising Ford Hyundai Truck Special and Limited Editions sponsorship

Ford hiring 800 more salaried workers than originally expected

Ford is on a roll this year, with excellent quarterly earnings and better-than-expected vehicle sales leading to 800 more job opportunities with the Blue Oval. In January, Ford announced that it wanted to hire 2,200 salaried employees, but, since then, that figure has been revised to 3,000, representing a 36-percent increase over original projections. About 1,500 of those jobs remain, 80 percent of which are technical professional positions.
"Engineers and technical professionals are in as much demand as our cars, trucks and SUVs," says Felicia Fields, Ford Group Vice President for Human Resources. Helping to spur this job growth are increasing market share on both the West and East Coast and robust demand for the Ford Escape and F-150.
To find job candidates, Ford is reaching out to them via Facebook, Twitter and LinkedIn, in addition to the company's corporate career site. The Blue Oval is also ramping up its presence on college campuses.