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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Apollo Edition Mustang is a moonshot for charity

By putting a man on the moon, the Apollo Program stands as one of the greatest engineering achievements in human history. Ford is paying tribute to that massive triumph with the company's latest one-off Mustang for the charity auction at EAA AirVenure in Oshkosh, WI, on July 23. This Apollo Edition 'Stang is probably never leaving Earth's atmosphere, but it's going to shoot like a rocket down the road. The Apollo Edition starts as a 2015 Mustang GT, but project manager Melvin Betancourt from Ford Design comprehensively overhauls the pony car. The exterior is finished in a handsome mix of black and white, and the coupe also shows off some serious patriotism with the Stars and Stripes adorning the outside. In an especially clever touch, orange LEDs underneath are meant to make the bottom look like its heating up under re-entry. Inside, the leather upholstery gets upgraded with embroidery inspired by the Apollo Program. Whether trying to launch into space or go quicker through the quarter mile, weight is the enemy, and power is crucial. The Apollo Edition boasts carbon fiber parts for the rear diffuser, side sills, and some trim. The 5.0-liter V8 also gets a Ford Performance supercharger to take output to 627 horsepower and 540 pound-feet of torque. A set of six-piston Brembo calipers should help slow this rocket down, and 21-inch custom wheels add some style. "With this year's stunning Apollo Edition Mustang, we salute that spirit of American ingenuity with the quintessential American automobile – Ford Mustang." Edsel B. Ford II said in the special model's announcement. The coupe is the Blue Oval's eighth charity car to support the Experimental Aircraft Association. The seven before it have raised nearly $3 million for the group's work to get young people interested in flying. Related Video: FORD ANNOUNCES APOLLO EDITION MUSTANG TO CELEBRATE INNOVATION AND INSPIRATION OF APOLLO MISSIONS U.S. Apollo spaceflight program inspires one-of-a-kind 2015 Ford Mustang to be donated and sold at charity auction July 23 at EAA AirVenture in Oshkosh, Wisconsin Donation and sale will benefit EAA youth aviation education programs, including Young Eagles Unique Ford vehicles have raised nearly $3 million for EAA youth aviation programs, including Young Eagles As far as special edition Mustangs go, this one is out of this world.

Fiat boss Elkann being mentored by... Bill Ford?

Fiat Chairman John Elkann has been turning to an unusual source for advice on the car business. While speaking during an interview with The Detroit News, Elkann said he often asks Bill Ford Jr. for advice on how to proceed with the turnaround at Chrysler. "It's great to have the opportunity to share this with someone like Bill, who has experienced many things and gone through many things ... especially linked to Detroit." Elkann said.
As the Agnelli family heir, Elkann has inherited a long and fruitful friendship with the Ford family. While Giovanni Agnelli built his first Fiat four years before Henry Ford created his first vehicle, it was Ford that showed Agnelli the benefits of mass production and helped pave the way for what would become the Fiat empire.
Giovanni's grandson, Gianni, helped mentor Bill Ford when he was elected chairman of Ford Motor Company. Now, Ford is returning the favor by helping Elkann navigate the automotive industry's tumultuous waters.