4x4 Low Miles Third Row Seat Moonroof on 2040-cars

Auto blog

Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Ford C-Max spied with fresh updates

The Ford C-Max hatchback looks to be getting a few cosmetic updates, as evidenced in this latest set of spy photos. Like the smaller Focus, which also received a nip/tuck for the 2015 model year, the C-Max appears to be getting a revised front fascia with slimmer headlamps and a more, shall we say, Aston Martin-like grille. Around back, there looks to be a new bumper with redesigned taillamps, as well.
In other markets, the C-Max people-mover is available with a range of powertrains, but here in the US, it exists either as a traditional gas-electric or plug-in hybrid. The C-Max's fuel economy has been a particular topic of interest lately, with its official fuel economy ratings having been lowered twice since the vehicle's launch. Sales initially suffered a bit following this fiasco, though numbers have since leveled out. It's unclear if Ford is working on any powertrain tweaks for the updated C-Max seen here, however.
Ford has likely spruced up the hatch's interior, as well, though we don't have photos of that at this time. Mum's the word on when we'll see the new C-Max, but our best guess is that it'll arrive sometime in the next year.

2014 Ford F-150 gets CNG option

Ford is toiling away, installing heavy-duty engine components into select 3.7-liter V6s to allow them to run on compressed natural gas (CNG) and liquid petroleum gas (LPG) in addition to gasoline. That's nothing new, but now, Ford has announced that it will offer the 2014 F-150 with this engine configuration, bringing the Blue Oval's total number of CNG/LPG-friendly vehicles up to eight. The F-150 will be the only half-ton pickup on the market that can run on these gases.
Ford will charge $315 per vehicle to equip the optional engine, but the trucks won't be ready to run on the alternative fuels straight from the factory and must be upfitted with additional equipment. A Ford Qualified Vehicle Modifier will install a separate fuel system for the compressed gases at a cost of $7,500 to $9,500, depending on fuel tank size. With the right-size tank, the F-150 equipped with the CNG/LPG-prepped engine can go 750 miles on one tank of gas, according to Ford, averaging 23 miles per gallon.
The practice of offering flex-fuel vehicles is gaining momentum as businesses take advantage of cheap gas. CNG can be bought for $2.11/gallon on average (per gasoline equivalent), and sometimes for as little as $1.00 in some parts of the US, Ford states. "With the money saved using CNG, customers could start to see payback on their investment in as little as 24 to 36 months," says Jon Coleman, Ford's fleet sustainability and technology manager. The automaker expects to sell a total of 15,000 CNG/LPG-prepped vehicles in the 2014 model year.