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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Ford Mustang was almost 'Imported from Detroit'

The Ford Mustang achieved iconic status nearly the moment the sheet came off at the 1964 World's Fair. And if Henry Ford II wasn't getting divorced around that time, the pony car might have been called the Torino and been marketed as 'Imported from Detroit,' according to Automotive News. We'll explain. During research for the new book Once in a Great City: A Detroit Story, author David Maraniss found an interesting connection between Chrysler's (now FCA US) slogan and the Ford Mustang. Before the pony car even had a name, the Blue Oval's advertising agency had the idea to market it as a "brand new import ... from Detroit," according to Automotive News. The vehicle would be sold as "inspired by Italy's great road cars, but straight from Detroit." The name Torino was suggested, as well. However, the real world interfered in making the Mustang Detroit's first import. According to the author, Henry Ford II was getting a divorce, and his future wife was Italian. It was therefore thought to be a bad idea to sell the future pony car as being from Italy. Things clearly changed by the time the Torino hit the streets years later. Related Video:

Global buyers prefer red, black Ford Mustangs

As sales of the new, 2015 Ford Mustang kick off across the globe, Ford is uncovering some interesting data about its long-lived muscle car, and some of the most interesting stats focus on the color palette. Not surprisingly, buyers have a thing for a red Mustang. Race Red, a bright, glossy color, is the number one shade among Mustang owners in both Europe and China with 20 percent of Europeans and 35 percent of Chinese owners opting for the shade. Ford's Ruby Red paint was the third most popular color among American consumers. That's because Mustang owners in the land of the free and home of the brave prefer a literal dark horse, opting for the glossy Black. Magnetic, a dark gray shade, was the second favorite among American Mustang owners. That's right, America's favorite color overall, white, didn't even crack the top three (although Oxford White hit number two in China). Black remained popular in other markets, as well. Absolute Black, a metallic shade, tied Race Red in Europe, appearing on 20 percent of vehicles. Just under 20 percent of Chinese buyers, meanwhile, opted for the same gloss black Americans preferred. Check out Ford's full press release for more detailed stats on how customers in three of the company's largest markets are designing their Mustangs. Related Video: MAR 12, 2015 | DEARBORN, MICH. EARLY DATA INDICATES UNIVERSAL PASSION FOR MUSTANG EXTENDS TO COLORS AS ICONIC PONY CAR GOES GLOBAL; RED, BLACK RULE As all-new Ford Mustang officially arrives in global markets for the first time, customers worldwide are opting for red and black as their top exterior color choices Approximately 1.1 million Mustangs configured online by pony car enthusiasts throughout Europe; more than 18,000 consumers in China signed up to take all-new Mustang for a test spin U.S. Mustang sales up 32 percent in February – making it the best-selling sports car in America DEARBORN, Mich., March 12, 2015 – Red and black clinch the top spots as the most popular exterior paint colors for the first global Mustang, according to initial consumer data. Mustang demand has been high, with the car reaching dealer lots in the United States late last year and China in early 2015. It's set to go on sale in Europe midyear, with nearly 1.1 million pony cars configured on Ford's European websites just a month after ordering banks opened.