2011 Ford Xlt on 2040-cars

Auto blog

Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Next-gen Ford Taurus spotted in China

We're getting our first look at the next-generation Ford Taurus thanks to some spy shooters in China. While the camouflage and angle of the photo keep changes to the body a secret, there's no hiding the massive hexagonal, chrome grille up front. It lends a look very similar to the Fusion. Beyond the eye-grabbing grille, the headlights are reshaped, but are still quite squinty. There's also a new lower air dam that runs the width of the front with LEDs at the top corners. The hexagonal grille fits the design of the Fusion well, but this single image makes it look a little too big and disproportionate for the fullsize Ford sedan. Maybe the integration works better from a different angle, though. The next-gen Taurus is rumored debut for the 2016 model year and reportedly rides on a stretched and widened version of the Fusion's platform. Ford's big goal for the new model is allegedly to shed as many pounds from the scales as possible. The sedan also may get a nine-speed automatic to boost fuel economy. The engine range is still a mystery, but EcoBoost options are practically a sure thing, possibly even making up the whole model lineup.

Ford ready to install GE Wattstations at 60 locations in North America

Upper-level Ford executives are sending mixed messages about the power of plug-in vehicles, but in the companies parking lots across North America, at least, the signal is clear: come on and charge your EV. Today, Ford and GE announced that the Blue Oval will be installing Wattstation chargers at its Dearborn HQ and will then add units at more than 60 locations across the US and Canada, including "offices, product development campuses and manufacturing facilities." If you're a Ford employee, then you get four hours of free charging a day. That should be plenty to top off any of the company's plug-in vehicles, even the Focus Electric, and the time limit encourages drivers to swap cars at lunch, because Ford wants to encourage charging station sharing and get more employees to plug in. Ford doesn't mention the DOE's Workplace Charging Challenge by name in the release (available below), but we suspect these Wattstations are part of that project. Ford was one of the founding members, joining the Workplace Charging Challenge on January 31, 2013. On that date, the Ford Motor Company and Ford dealers had over 1,750 charging stations installed on company/dealer property. Ford, GE WattStation Chargers Support Employee Electric Vehicle Charging Network Ford to install its first employee electric vehicle charging station network in Dearborn, Mich.; facilities across the United States and Canada to follow Ford will work with GE as its network provider and supplier of electric vehicle charging stations; networked stations will help Ford understand charging usage and plan for future installations Ford electrified vehicles have logged an estimated 65 million electric miles over the last 18 months. Ford now offers six electrified vehicles, including Focus Electric, C-MAX Energi and Fusion Energi plug-in hybrids, and C-MAX and Fusion hybrid vehicles Ford Motor Company in conjunction with GE, will supply vehicle charging stations at Ford facilities nationwide, beginning with facilities in and around its headquarters. The announcement continues the innovative cooperation begun more than 100 years ago between Henry Ford and Thomas Edison, co-founder of GE. This month, Ford will begin installing GE WattStation™ charging stations across its North American campuses, developing a workplace charging network at nearly every Ford facility in the United States and Canada.