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Ford Focus RS will go global, come to US
Thu, Dec 11 2014"We are transforming our approach to performance." – Mark Fields Ford will launch a new high-performance Focus RS around the world, including the United States, company CEO Mark Fields confirmed at a press conference Thursday morning. It is expected to debut in January at the Detroit Auto Show, though launch timing is unclear. "We are transforming our approach to performance," Fields said. The RS will serve as a hotter variant of the Focus, which will be redesigned next year as part of Ford's 16 product launches. Our spy photographers have already captured images of a purported RS, which you can see above. Ford last sold a Focus RS in Europe in 2009, and it continues the long lineage of RS-badged performance cars, which dates to 1968. "The RS has a significant heritage and pedigree," Ford product chief Raj Nair said. The Focus RS will slot above the Focus ST, which will continue, a spokesman said. The ST runs a turbocharged, 252-horsepower four-cylinder that's paired with a six-speed manual transmission. It also has chassis and design upgrades to reinforce its athletic dynamics. The most recent intel suggests that the new RS could use Ford's 2.3-liter turbo-four, tuned to anywhere from 325 to 350 hp. All-wheel drive is also rumored to be part of the new RS formula. Meanwhile, Ford announced it is putting all of its sporty units under the umbrella name of "Ford Performance," which will be led by Mustang chief engineer Dave Pericak. Ford Performance will include Ford Racing, SVT (which is responsible for the Raptor and Shelby GT350) and RS. "We're changing Ford's performance business," Nair said. Ford is placing a renewed emphasis on performance, as the customers tend to be younger, wealthier and better educated, Nair said. In other news, Nair said the company is working on a Raptor version of the new, aluminum-bodied F-150, which launched this year. "I want to get it out as quickly as we can," he said.
Ford gets colorful with Mustang anniversary infographic
Thu, 24 Oct 2013Preparing to celebrate its 50th birthday, the Ford Mustang has seen a lot of vehicle trends come and go, and this especially goes for paint colors. Using historical production data, Ford has managed to create an infographic dating back to 1967 that breaks down the three top Mustang colors for each year as well as calling out some of the more interesting trends and colors over the years.
Over its five generations, the Mustang has been offered in a seemingly endless rainbow - from Playboy Pink in '67 and color-changing Mystichrome on the 2004 Cobra - but the most popular has always been red, which is the color of choice for 21 percent of all Mustangs ever made. Almost every year since 1967, red has been among the top three colors for the Mustang, but other popular colors have included blue, white, brown and, most recently, black. There are even websites and registries available for people owning certain-color Mustangs.
As the all-new 2015 Mustang gets ready for its debut later this year, there's no telling what kind of exciting and/or wacky colors Ford has in store. Click on the image above to see the full infographic (choose the "large" option for optimal viewing), or check it out in a smaller size along with the press release posted below.
Automakers' rush on aluminum may result in shortage
Thu, 13 Feb 2014Aluminum is the new buzzword in the automotive industry. The latest Range Rover and Range Rover Sport both take advantage of the lightweight material to shave huge amounts of body fat (only it's called "aluminium" over there). Audi and Jaguar have been using the stuff for years in their A8 and XJ, respectively, and now, aluminum is going mainstream, arriving on the 2015 Ford F-150.
While we're excited to see aluminum make an impact outside the premium market, its widespread adoption apparently won't come without some problems, notably in terms of supply. "There isn't an automotive manufacturer that makes vehicles in North America that we're not talking to," Tom Boney, of Novelis, the largest global supplier of aluminum sheetmetal, told The Detroit News.
According to Boney, Ford's use of aluminum on such a large scale has forced auto manufacturers in "every boardroom" to reconsider their plans following the F-150's unveiling, for one simple reason: there's not exactly enough aluminum to go around, at least in the short term. The auto industry presently only accounts for six percent of the aluminum sheet produced, but as the material is adopted by more and more brands, that figure is expected to swell to 25 percent within the next six years.



