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Coronavirus shakes up America's truck market: GM outselling Ford and Ram

FCA, Ford and General Motors joined the rest of the U.S. auto industry in taking heavy volume hits due to coronavirus-related shortages of both cars and customers. The saying goes that a rising tide lifts all boats; it stands to reason, then, that a falling one would have the opposite effect.  However, as we learned Thursday, the automotive market can behave in unpredictable ways. While the F-Series remained the best-selling nameplate in Q1, GM's full-size trucks are now outselling Ford's again for the first time in years, and with this upward thrust from the General, FCA's Ram was unceremoniously booted out of a hard-earned second place.  While late-March sales declines hit just about every major automaker in one way or another, the model-by-model results weren't nearly so uniform. And because the market tends to be a zero-sum game, for every winner, there generally has to be a loser.  In this case, that winner was GM, and its rise had to come at the expense of another automaker, in this case, Ford. F-Series sales dropped 13.1 percent in the first quarter of 2020, while sales of GM's full-sized Silverado and Sierra surged nearly 28% in the same period. FCA's Ram lineup managed a steady-as-she-goes 7% increase. All-in, GM finished the quarter with 197,743 full-size trucks sold to Ford's 186,562. Here's the full breakdown: Ford F-Series: 186,562  Chevrolet Silverado*: 144,734 Ram P/U: 128,805 GMC Sierra: 53,009 *includes 1,036 Medium Duty sales Things are a but murkier in the midsize segment, where the Chevy Colorado slipped 36% to just 21,430 units sold — just a few hundred better than the slow-selling Ford Ranger's Q1 numbers. The GMC Canyon experienced an almost identical slide, finishing the quarter with just 4,483 units sold. For perspective, Jeep sold more than 15,000 Gladiators and Toyota's midsize Tacoma slipped less than 8%, finishing the quarter with nearly 54,000 sales.  We suspect this discrepancy in full- and mid-size truck sales comes from shifting incentives. Ford, GM and FCA would like to keep selling bigger trucks because there's far more profit margin built into their list prices. Even with tens of thousands of dollars in manufacturer money on the hood, big trucks still make money.  Since these automakers report quarterly, we won't get another good look at these numbers until July, but if you thought that 2019 represented the new normal for U.S. auto sales, well, think again.

Ford halves summer shutdown, ramps SUV production

For the third consecutive year, Ford is reducing the length of its summer shutdown for several factories to keep up with high demand for some models. This year, the decision means 40,000 more units of popular trucks and crossovers like the F-Series, Edge, Escape, and Explorer. Rather than the normal two-week break, workers at the Chicago, Dearborn Truck, Kansas City, Kentucky Truck, Louisville, and Oakville factories will only get a week off starting on June 29. Additionally, 10 plants for producing components to support these assembly lines will also have the shorter vacation. The rest of the Blue Oval's manufacturing locations will shutdown from June 29 to July 10 for maintenance and retooling. According to Ford, the decision comes because of low inventories and high demand on some of its popular models. The 2015 F-150 is lasting around 20 days at dealers, and the Edge spends an average of 10 days before being sold. Ford is hardly alone in deciding to keep locations open during the normal summer break, though. FCA recently made the decision not to shutdown four assembly plants and all of its factories for components to keep up with demand for models like the Jeep Cherokee, Grand Cherokee, and Dodge Durango. Related Video: FORD REDUCES SUMMER SHUTDOWN TO MEET DEMAND FOR FORD F-SERIES TRUCKS, EDGE, ESCAPE AND EXPLORER JUN 2, 2015 | DEARBORN, MICH. In response to increased customer demand, Ford will add capacity this summer to produce its most popular trucks and utilities Ford will shorten its summer shutdown from the traditional two-week summer shutdown to one week for a majority of North American assembly plants, increasing production by close to 40,000 units In April, Ford F-150 was turning at just 20 days on dealer lots, Edge sales were up 78 percent, and Escape and Explorer remained in tight supply. 2016 Explorers are now hitting dealer lots In response to customer demand for Ford's newest products, the company this year will produce close to 40,000 extra units by idling select plants for only one week during what has been the traditional two-week summer shutdown.. "To meet surging customer demand for our top-selling trucks and utilities, we are continuing to run our North American facilities during the traditional two-week summer shutdown in order to add close to 40,000 units," said Bruce Hettle, Ford vice president, North America Manufacturing.

Hennessey completes first VelociRaptor SUV conversion [w/video]

Start with a Ford F-150 SVT Raptor as your base vehicle for modification, and chances are high that you'll end up with something pretty cool. Now, have those modifications done by professional lunatics Hennessey Performance, make the project turning the pickup into an ultra-long SUV, and the result stands a real chance of being a total kick in the ass. Let us present the Hennessey VelociRaptor then, in all of its awesomeness.
Hennessey has taken care in grafting a "Expedition style" rear cabin onto the Raptor, complete with an optional third row. The pictures we have show a cabin that's up to the fit and finish standards of the original Ford truck, too. The cab added over the bed also makes room for a massive load space out back, accessible via split out-folding doors and long enough for a person to lay down in (see video).
Mechanically, the truck-turned-SUV sticks with Ford's stock 6.2-liter V8, rated at 411 horsepower, or can be had with a supercharger and some 600 hp. Hennessey says the stock-motor VelociRaptor will run from 0-60 miles per hour in 7.5 seconds, while the hi-po version takes just 5.9 seconds. The SUV does take some of the off-road ability away from the Raptor, with the company saying it hasn't yet had the opportunity to test its capabilities. On-roading and "moderate off-road duties" are the current prescription.