2002 Ford Explorer Limited Rust Free on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

F-150 just the start of Ford's aluminum plans

Not only have we been told that the 2015 Ford F-150 is tougher, more durable and up to 700 pounds lighter than the current truck, Ford COO Mark Fields said it's also "CAFE-positive." That means, for the first time in the history of corporate average fuel economy standards, the F-150 would be a positive contributor on Ford's CAFE balance sheet instead of being a vehicle it needs to counterbalance with frugal offerings.
Fields' comments made at the Detroit Auto Show were among quotes from other Ford execs that confirmed the carmaker will be using aluminum for more of its vehicles. CEO Alan Mulally said it would "proliferate across our lineup," with speculation being that we'll see it applied to crossover and sport utility models first, since they'll benefit the most. Even gaining the massive scale of using aluminum on the world's best selling vehicle for its first effort - on average, the company sells two times as many F-150s in a single day as Land Rover sells of its aluminum Range Rover in a month - Ford will be looking to further spread the cost of its five-year development investment in aluminum technology. And that should mean better handling and fuel economy for those of us who don't need to wear hardhats at the office.

Ford GT heading back to Le Mans [w/video]

Ford is set to return to endurance sports car racing, and return in a big way. Announced this morning at Le Mans, the Blue Oval will be entering a version of the new Ford GT in endurance racing series on both sides of the Atlantic. The highly accomplished Chip Ganassi Racing with Felix Sabates team will field the Ford GT next season in the LM GTE Pro class in both the FIA World Endurance Championship and in the United SportsCar Championship, culminating in a four-car entry at next year's 24 Hours of Le Mans. That will mark the 50th anniversary of Ford's landmark victory at Le Mans in 1966. The pivotal, dominant one-two-three finish lead to a further three back-to-back wins with the legendary GT40 - the historic progenitor of the new GT revealed in Detroit earlier this year. Ford isn't saying much about the technical specs underpinning the new competition-spec GT developed with Multimatic, but it's expected to follow closely along the lines of the road-going supercar we've already seen. That includes the 3.5-liter EcoBoost V6 developed in conjunction with Roush Yates and which has already proven a winner in Daytona Prototypes. We also know that the crazy diffuser you see here will be part of 2016's regulations. Look for the new Ford GT racer to mark its debut in January in the Rolex 24 at Daytona. In the meantime, you can scope it out in the high-resolution image gallery above, the video below and the press release at bottom. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ford Returning to Le Mans in 2016 with All-New Ford GT, Marking 50th Anniversary of 1966 Victory - Ford returns to Le Mans in 2016 with the all-new Ford GT supercar to compete in LM GTE Pro class, commemorating the 50th anniversary of Ford's 1966 overall victory - All-new Ford factory program to compete in both the FIA World Endurance Championship and TUDOR United SportsCar Championship with a two-team, four-car effort – operated by Chip Ganassi Racing with Felix Sabates - Ford GT is company's showcase for aerodynamics and lightweight carbon fibre construction, along with new twin-turbocharged Ford EcoBoost V6 – most powerful EcoBoost production engine ever LE MANS, France, June 12, 2015 – Ford announced today it is returning to one of the most prestigious automobile races in the world with its new Ford GT race car, based on the all-new ultra-high-performance supercar that goes on sale next year.