1996 Ford Explorer Sport on 2040-cars

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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

UAW strike decision day comes as bargaining heats up

DETROIT — United Auto Workers President Shawn Fain is scheduled to say later on Friday whether recent intensified bargaining with the Detroit Three automakers has produced enough progress to forestall more walkouts. A video address by Fain is scheduled for 2 p.m. EDT and will cover substantive bargaining updates, people familiar with the UAW's plans said. That timing is a departure from the previous two Fridays in which Fain addressed union members at about 10 a.m. Detroit time, and ordered walkouts at additional Detroit Three factories to start at noon. Fain kept automakers guessing with a social media post on Thursday afternoon that showed an image of three men in suits, their faces obscured by the logos of the Detroit automakers, standing in front of a table with roses on it. "Tune into @UAW's Facebook page at 2pm on Friday, October 6th to see who gets the rose!" Fain tweeted, a reference to the television reality show "The Bachelorette," in which the week's winners get a rose. In the UAW version, the winner offers richer contract terms, and gets a week without a new strike. People familiar with the bargaining among the UAW and Detroit automakers General Motors, Ford Motor and Chrysler parent Stellantis said talks have heated up this week after days of little movement. Ford, GM and Stellantis have made new proposals in an effort to end the escalating cycle of walkouts that threaten to undercut profits and cripple smaller suppliers already strained from months of production cuts forced by semiconductor shortages. The pressure is rising on the three automakers as EV market leader Tesla cut U.S. prices of its Model 3 sedan and Model Y SUV, ratcheting up its price war and further pressuring profits on all EV models that are forced to match CEO Elon Musk's aggressiveness. Ford said its latest wage offer would provide raises in excess of 20% over the life of a contract. Combined with proposed cost-of-living-adjustments, workers could see close to 30% increases in pay, people familiar with the proposal said. Fain's Friday video addresses have become must-see events since he launched coordinated strikes at GM, Ford and Stellantis plants shortly after midnight on Sept. 15. Each Friday since, Fain has kept the automakers in suspense as to whether he would order additional plants shut down, or give an automaker a pass because they had offered new concessions.

You can now order Domino's pizza from your Sync-equipped Ford

The news keeps pouring in from the Consumer Electronics Show now underway in Las Vegas, and the latest comes from Ford which has announced two new apps for its Sync AppLink system.
First up is a cooperative app launched by Ford together with Domino's Pizza that lets drivers of the former order pizza from the latter right from their car. The service allows those with Ford Sync AppLink in their car or truck and are registered with a Domino's Pizza Profile to place an order for their favorite pie using Dearborn's voice-recognition software for either pickup or delivery. Save your information in your Pizza Profile and it'll be sent to your house without even the push of a button, which strikes us as awesome a use of technology as we've ever seen.