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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Shelby Super Snake returns with 750+ horsepower

If you've been waiting for the ne plus ultra of new Mustangs, we're glad to report that the wait is over, friend. Feast your eyes on the new Shelby Super Snake. Based on the 2015 Ford Mustang GT, the new Super Snake is being offered with over 750 horsepower thanks in no small part to a Ford Performance supercharger. That's even more than the 605 hp in the last Super Snake released in 2007, the new 627-hp Shelby GT, or the 500-plus-hp Shelby GT350 you can order from the factory. Shelby American's latest also packs upgraded Ford Performance suspension components, a Borla exhaust, 20-inch wheels from Weld Racing and coated in Michelin Pilot Super Sport rubber, six-piston Wilwood brakes, and more. Differentiating it visually from lesser pony cars are a carbon-fiber hood and aero kit, blacked-out grille, racing stripes, and special badging inside and out. Inside you'll also find a short-throw shifter and three-gauge instrument pod. The upgrades will set you back $49,995 on top of the price of a donor Mustang GT, and only 300 examples will be built this year. For the first time the Super Snake will be available with either a manual or (heaven forbid) an automatic transmission. Related Video: SHELBY SUPER SNAKE RETURNS WITH 750+ HORSEPOWER MUSCLE CAR BASED ON 2015 FORD MUSTANG GT • The legendary Shelby Super Snake returns for the 2015 Ford Mustang model year • 750+ horsepower option combined with new independent suspension and braking system • The first Super Snake available with an automatic transmission • Production limited to 300 Shelby Super Snakes per model year LAS VEGAS – June 16, 2015 – Shelby American is launching the newest Shelby Mustang to wear the legendary Super Snake badge, which will be based on the 2015 model Ford Mustang GT. With the option of over 750 horsepower, as well as unmatched performance enhancements to the handling, braking and cooling of the Ford Mustang GT, the new Shelby Super Snake continues the lineage of the best-selling and most sought-after Shelby car. Additionally, it will be the first Shelby Super Snake also available with an automatic transmission. There will only be 300 total 2015 model year Shelby Super Snakes built. "When Shelby American introduced the 605 horsepower Super Snake in 2007, the car became an instant sensation," said Joe Conway, CEO of Shelby American and co-CEO of Carroll Shelby International.

Who would win in a race if the Super Bowl teams were cars?

Until the last down is played this Sunday, we will have the annoyance pleasure of listening to analysts bicker between who will win the Super Bowl, not unlike automotive analysts who do the same thing with cars. If I had a dollar for every conversation about what car would win against another on a specific track, I wouldn't be buying the raw avocados this year for my guacamole. Instead I would be purchasing organic avocados and have the guacamole served in a Ferrari-themed bowl. Yes, those exist. Even so, we still watch year after year knowing full well that the pre-game analysis typically adds up to less than what is left over in the chip bowl after the last guest leaves. Let's take a different approach to analysis this year, let's compare these teams to their vehicle equivalent to decide who would win in a fair race. How do you determine a fair race? When I think of a fair race I think of the Nurburgring. A track that is 12.9 miles, has 1,000 feet of elevation change, and is famously nicknamed The Green Hell by famed driver Jackie Stewart. Although your Supra may beat The Flash himself in a straight line, chances are once you push it to the limits on a 12.9-mile track your brakes will smell like a bonfire and your suspension will have gone into cardiac arrest twice. So if we're racing The 'Ring, what are we driving? To best answer that question we must determine what characteristics define these teams. Not being someone who knows more about my fantasy league than my significant other, I can only go off what I have heard from "experts." The Panthers are honestly known for Cam Newton. Cam is a versatile, fast, brash, and fairly young quarterback. He apologizes for nothing and has Ali-like confidence that shows in his choice of Liberace-type attire. Although he looks to be the favorite, he hasn't yet won a Super Bowl and the team's second-half performances are less than climatic. In racing terms, he has won a lot but no one has seen him race in the dark at the 24 Hours of Le Mans. The Panthers have a ton of acceleration, a brand new chassis, and a driver who is hungry for that first big win. On the other side of the track are the Broncos. It seems as though the Broncos are known for two things, a nostalgic quarterback and a defense that could strike fear into a Honey Badger. If the Broncos were just one component of a vehicle they would be the brakes, and these brakes are outfitted for a locomotive.