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Ford to ramp up Lincoln rollout in China in bid to catch rivals

DETROIT/BEIJING — Ford Motor Co's premium Lincoln brand plans to build as many as five new vehicles in China by 2022, according to two U.S. sources, in a move to expand sales in the world's largest vehicle market that would also blunt the impact of trade U.S.-China trade spats. Ford has said it plans to build an all-new sport utility vehicle in China by the end of 2019, however the company has not detailed future production plans for the Lincoln brand in China beyond that. "Our localization plans to support the China market are on track and will serve to further drive Lincoln's growth in China," Lincoln spokeswoman Angie Kozleski said. "Beyond that, it would be premature to discuss our future product and production plans or timing." Sources familiar with Ford's production plans told Reuters the automaker now expects to begin building the new Lincoln Aviator in China in late 2019 or early 2020, along with replacements for the MKC compact crossover and the MKZ midsize sedan, followed in 2021 by the all-new Nautilus, which replaces the Lincoln MKX crossover. A fifth model, a small coupe-like crossover, is tentatively slated for production in China in 2022, the sources said. Ford has much to lose if the war of words over trade between China and U.S. President Donald Trump escalates into a full-blown tariff war. Last year, it shipped about 80,000 vehicles to China from North America, more than half of them Lincolns to support the brand's growth. All Lincoln vehicles that Ford now sells in China are brought in from North America. Even if China does reduce its 25 percent tariff on imported vehicles - as Chinese President Xi Jinping promised on Tuesday - it is not clear that would mean a big, long-term increase in Fords and Lincolns made in U.S. factories heading to Chinese showrooms. Ford is pursuing long-range plans to build more vehicles in China to serve a market that is now roughly 60 percent larger than the U.S. market, and projected to keep growing. But it is playing catch up to hometown rival General Motors Co and German luxury brands including Audi, BMW and Mercedes-Benz, which have invested heavily in Chinese production in recent years as a form of insurance against trade, political and currency gyrations and to lower price points for their premium cars.

James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.

2023 Ford F-150 Raptor R vs. 2022 Ram TRX | By the numbers

Ford has responded to the Ram 1500 TRX with its own supercharged supertruck: the brand-new 2023 Ford F-150 Raptor R. Ford may be late to the party, but fans can rest assured that its 5.2-liter supercharged V8 is ready to throw down, packing 700 horsepower in a leaner, more-focused package. You can read all about the new Raptor R in our debut write-up, but if you're curious how it stacks up to the TRX by some of its key metrics, you're in the right place. Let's get started.  Performance Let's go ahead and get this one out of the way. Both of these trucks offer blistering performance figures, but a quick glance at the specs suggests a clear winner. Both the Ford and Ram are half-ton crew cab pickups powered by supercharged V8s, but how that package comes together differs pretty significantly between the two.  2023 Ford F-150 Raptor R Engine: 5.2-liter supercharged DOHC V8 Power: 700 horsepower Torque: 640 pound-feet Suspension: Independent double-wishbone (front); five-link coil with Panhard rod (rear); continuously variable active Fox dampers (both) Curb Weight: 5,950 pounds 2022 Ram 1500 TRX Engine: 6.2-liter supercharged OHV V8 Power: 702 horsepower Torque: 650 pound-feet Suspension: Independent double-wishbone (front); five-link coil with track bar (rear); active Bilstein dampers (both) Curb Weight: 6,395 pounds Conclusion It was looking good for the TRX right up until the end there. Ram has the edge in total power and torque — just barely — but that advantage disappears when you consider the TRX's extra heft. 400 pounds may not seem like the end of the world in the context of these trucks, but weight plays a roll in all aspects of performance. This looks like a home run for the Blue Oval.  Off-road Raptor was the default half-ton performance truck for many years, but with OEMs getting ever more serious about building full-size pickups that can take a beating off-pavement, Ford has leaned harder into the Raptor's high-speed performance. Ram's approach was similar, only with more power — until now, that is. But there's more to off-roading than blasting across the desert.