2012 Ford Expedition Limited on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford hiring 800 more salaried workers than originally expected

Ford is on a roll this year, with excellent quarterly earnings and better-than-expected vehicle sales leading to 800 more job opportunities with the Blue Oval. In January, Ford announced that it wanted to hire 2,200 salaried employees, but, since then, that figure has been revised to 3,000, representing a 36-percent increase over original projections. About 1,500 of those jobs remain, 80 percent of which are technical professional positions.
"Engineers and technical professionals are in as much demand as our cars, trucks and SUVs," says Felicia Fields, Ford Group Vice President for Human Resources. Helping to spur this job growth are increasing market share on both the West and East Coast and robust demand for the Ford Escape and F-150.
To find job candidates, Ford is reaching out to them via Facebook, Twitter and LinkedIn, in addition to the company's corporate career site. The Blue Oval is also ramping up its presence on college campuses.

Watch Ken Block play traffic cop in ’Top Gear’ teaser

BBC is teasing a new series of 'Top Gear' starring the rally racer and Hoonigans honcho Ken Block and promising that series 25 is "coming soon." Block plays a police officer (with a Los Angeles Police Department badge, no less) in an off-road 4x4 vehicle in the 30-second clip, jumping off obstacles and tearing through dirt in an industrial area near snow-capped mountains. He gives chase to show hosts Matt LeBlanc, in a yellow Ford Mustang, Rory Reid and Chris Harris, who steers a McLaren 570S. It looks like they're having more fun that the rest of us. LeBlanc has said the next season of episodes will aim to attract a younger, more diverse audience with more comedy. Series 25 is expected to launch in spring, perhaps after the wrap-up of the second season of 'The Grand Tour.'Related Video: Celebrities TV/Movies Ford McLaren Off-Road Vehicles Performance Top Gear Ken Block