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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ford decides C-Max shoppers not interested in fuel economy

If you say a car – the Ford C-Max Hybrid, for example – is "fun to drive," can anyone really come up with some empirical evidence against your claim? What about calling it "versatile"? We wonder if Ford has been thinking along these lines when it talks about the green little hatch. Ford is refocusing its sales strategy for the C-Max Hybrid after the model took a sales hit on both sides of the Atlantic recently, Automotive News reports. That sales dropoff may stem from the fact that Ford has had to revise its fuel-economy figures downward for the C-Max twice since last year, most recently in June. That made the company's once-proud fuel-economy comparisons with the Toyota Prius kind of pointless. Ford is going a different route, calling the model versatile (which, to be fair it was also doing a year ago), technologically advanced and fun to drive. Since the C-Max has about 50 more horsepower than the Prius, that last part may be true. Ford representatives didn't immediately respond to a request for comment from AutoblogGreen about the mpg-mention-free advertising direction, but we will update this post if we hear back. Sales of the C-Max Hybrid have suffered in the US. Through September, Ford sold 15,245 C-Max Hybrids, down 36 percent from last year. We shall see if a new focus away from the car's lowered mpg numbers helps. At least Ford can be pleased with sales of the C-Max Energi Plug-in Hybrid, which are up 51 percent compared to 2013.

Lewis Hamilton owns 15 cars, uses tow trucks to keep the mileage low

No matter how you feel about Lewis Hamilton off the track, it's impossible not to respect his talent behind the wheel. Currently, Hamilton is the second most successful Formula One driver of all time. His 67 wins and four championships place him only behind Michael Schumacher's 91 wins and seven championships. With all those winnings, Hamilton has racked up a decent personal fortune, much of which he uses to buy cars. Except he doesn't drive them quite as much as you might think. According to The Sunday Times, Hamilton's net worth of just over $207 million makes him one of the richest sports figures in the UK, just behind David Beckham. In a recent interview with the British newspaper, Hamilton gave some details on his personal car collection. His first car was a used Mini Cooper, soon followed by a Mercedes-Benz C200. Both have long since been replaced by a pair of original Shelby Cobras, a 1967 Shelby GT500, a Ferrari 599 SA Aperta, two LaFerraris (a red coupe and a white Aperta), a McLaren P1 and a Pagani Zonda 760 equipped with a manual transmission. All in, Hamilton has about 15 cars split between homes in Monaco and Los Angeles. Unsurprisingly, he has a Mercedes-AMG Project One ( a car that shares more than a little with his F1 W09 EQ Power+ race car) on the way. Hamilton has some hot takes on his personal collection. "The Zonda is terrible to drive," he said. "It's the best-sounding car I own, but handling-wise it's the worst. I got it in manual because I didn't like the tiptronic version. The tiptronic Pagani offered was worse than the Smart Roadster I had." He also says his Shelby Mustang is a "beautiful car, but a heap of junk." In order to keep the miles down (and valuations up), Hamilton apparently has a tow truck on retainer in Los Angeles. When he's finished driving one of his Ferraris, he'll have the car towed back to his place. Classic cars are becoming a solid and serious investment, and Hamilton doesn't want to squander his wealth like some other athletes. That said, there are a couple more cars Hamilton would love to own, including a Mercedes-Benz 300 SL (the one with the gullwing doors) and a Ferrari 250GT California Spyder (the one from "Ferris Bueller's Day Off"). Related Video: