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Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

2015 Ford Mustang fuel economy ratings leaked

Thinking about buying a new Mustang, but want to know what kind of fuel economy it'll get? Well we have our first indication as the pony-car enthusiasts over at Mustang6G.com have gotten a hold of the Monroney window stickers for a few of the new 2015 Mustang models.
Although the V8 model is not among them, we can now see how the EPA has rated those models with a half dozen pistons or less. The Mustang EcoBoost with the turbo four and a manual transmission has been rated at 22 miles per gallon in the city and 31 on the highway. The V6 manual gets 17 city and 28 highway, while the V6 automatic squeezes out a bit more in the city at 19 mpg but carries the same 28 highway rating.
By way of comparison, the latest Chevy Camaro with the V6 and a stick shift gets the same 17/28 EPA rating as a similarly equipped new 'Stang, and the V6 automatic Camaro gets 18/27 (slightly behind the Ford, but if you opt for the Camaro 2LS with its V6, automatic and 2.92 rear axle ratio, you'll be looking at 19 and 30).

The Ford that won't let you speed

The new Ford S-Max introduces a technology called Intelligent Speed Limiter, a cruise control setting that can read speed limit signs and automatically keep the car at the maximum posted speed even when that speed changes. The driver activates it by pressing a button on the steering wheel, the S-Max does the rest, and the minivan will inform the driver if it exceeds the limit for some reason, for instance, when going downhill. Slowing down, like when crossing from a 40 mile-per-hour zone to a 30-mph zone, is handled by fuel flow, not by the brakes - the car simply cuts engine power. It works anywhere from 20 mph to 120 mph, yet as with every other cruise control it's totally driver controlled; pressing the accelerator will override the system at any time. The aim is to help drivers avoid tickets, not take over the car. You can only get it on the UK S-Max for now. There's a video above that explains it and press release below with more information. Could this spell the end for speeding tickets? March 23, 2015 -- Breaking the speed limit is not something we always do on purpose. All the same, it can be costly in terms of fines, and driving bans, as well as playing a significant role in many road accidents. In the U.K. alone, in 2013, more than 15,000 drivers received fines of GBP100 or more for speeding. We are now launching Intelligent Speed Limiter, a technology that could help prevent drivers from unintentionally exceeding speed limits. The system monitors road signs with a camera mounted on the windscreen, and slows the vehicle as required. As the speed limit rises, the system allows the driver to accelerate up to the set speed – providing it does not exceed the new limit. "Drivers are not always conscious of speeding and sometimes only becoming aware they were going too fast when they receive a fine in the mail or are pulled over by law enforcement," said Stefan Kappes, active safety supervisor, Ford of Europe. "Intelligent Speed Limiter can remove one of the stresses of driving, helping ensure customers remain within the legal speed limit." Further new technologies available for the new S-MAX include the Pedestrian Detection system that will reduce the severity of some collisions involving vehicles and pedestrians, or help drivers avoid some impacts altogether. The versatile people-mover also is equipped to help out at junctions where it is difficult to see.