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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford Mustang GT500 successor spied near SVT

Details about the next-gen Ford Mustang are scarce, and there's even less information out there about the upcoming replacement for the Shelby GT500. Previously rumored to drop the Shelby name and wear the GT350 moniker, the highest-performance Mustang has just been spotted testing near Ford's SVT operations.
Despite being cloaked in heavy camouflage, we can instantly tell this prototype is different from other Mustang spy shots we've seen in the past. Aside from the Shelby-spec wheels, quad exhaust outlets (previous spy shots show only two) and beefier brakes, this car also has air intakes on the hood and front fenders. These elements help to neither prove nor dismiss rumors that the next SVT Mustang will be naturally aspirated. It also looks like Ford is may be planning some changes to this car's rear suspension, as there is some extra camouflage added beneath the rear end of this prototype.
As a bonus, these spy shots also give us our first look inside the new Mustang, revealing a new steering wheel (with more buttons) and a glimpse of the dual-pod instrument gauges. Check out past spy shots of the 2015 Mustang showing off its new face and driving around town.

Ford F-450 claims best-in-class towing, company abandons practice of removing items to boost payload number

The ongoing heavy-duty truck battle between Ford and Ram is showing no signs of slowing down. The Blue Oval is trying to remove at least one point of contention between the two brands by testing its 2015 F-450 Super Duty using the Society of Automotive Engineers J2807 towing standard, which Ram also uses. In the new evaluation, the F-450 is rated at a max towing capacity of 31,200 pounds. That's an identical amount as under Ford's own, previous test.
"We leave no doubt with customers that the F-450 pickup truck has best-in-class towing of 31,200 pounds - whether tested using our own internal towing standards or SAE J2807," said Raj Nair, Ford group vice president for Global Product Development, in the company's release.
At the same time, Ford is also changing how it calculates the F-450's payload. Instead of using its minimum curb weight as before, the brand is now using the truck's base curb weight. The revision lowers the pickup's rating to 5,300 pounds, compared to 5,450 pounds previously. The company said in its announcement that the reason for this is "aligning its payload rating practices with other manufacturers to make it easier for customers to compare vehicles." General Motors made a similar switch for its pickups in August.