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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Ford’s Onboard Scales and Smart Hitch win the 2022 Autoblog Technology of the Year award

The 2022 Autoblog Technology of the Year award goes to Ford for the Onboard Scales and Smart Hitch hauling and towing features found in the F-150 lineup. This new technology, as tested in the 2022 Ford F-150 Lightning, is a boon to pickup truck owners. Not only will it make observing your truck’s maximum loads easier and more intuitive, but it will also ensure youÂ’re hauling and towing in the safest-possible manner. We began the process with a long list of features to test and whittle down. Technologies like MercedesÂ’ new electric turbocharger, GMÂ’s Super Cruise with added towing capability and many more went through the consideration process, but we finally whittled the field down to just three finalists. They are: the GMC Hummer EV with its flashy CrabWalk four-wheel-steer technology, the Genesis GV60 with its facial recognition/fingerprint start technology, and of course FordÂ’s trucking gear. As is the norm for our Technology of the Year award, three main questions are asked, and editors assign point values based on how well the technologies perform in testing. How significant is this tech? How well does it work? And new for this year: Consider the Wow Factor. With the scores tallied, the Ford tech earned 123 points, topping the Hummer (117 points) and GV60 (108). This is the second straight win for Ford, which won the 2021 TOY Award with its Pro Power Onboard charging feature.  Ford joins Tesla (2014, 2016) as the only two-time winner of our Tech of the Year Award, which dates to 2013. Kia, Cadillac, Tesla, BMW, Chevy, Chrysler and Audi technologies are among the previous winners. 2022 Technology of the Year testing View 16 Photos While systems that tow and haul may not seem to be the latest or most sophisticated tech, they remain essential and Ford uses things like the infotainment system, taillights and the Ford mobile app to create a forward-looking experience Henry Ford would never have dreamed of when the first Model Ts were outfitted with beds for farm and war duty in 1917. Even 10 years ago, integrating tech in this manner would have seemed futuristic, but Ford pulls it off. “FordÂ’s clever towing and hauling features earned our award this year because they are easy to use, easy to understand and simply make your life as a truck owner better,” Autoblog Editor-in-Chief Greg Migliore said. “It was a competitive field this year, with HummerÂ’s CrabWalk and GenesisÂ’s Biometrics features both winning strong support.

U.S. auto sales in April expected to drop despite big discounts

DETROIT — U.S. auto sales in April likely fell nearly 8 percent from the same month in 2017 despite big discounts for consumers, industry consultants J.D. Power and LMC Automotive said on Thursday. For much of the past two years, the discounts offered by automakers have remained at levels that industry analysts say are unsustainable and unhealthy in the long term. April U.S. new vehicle sales will likely be about 1.31 million units, down from 1.42 million units a year earlier, the consultancies said. The forecast was based on the first 17 selling days of April. Automakers, including Ford and Fiat Chrysler Automobiles, will release April U.S. sales results on May 1. Earlier this month, No. 1 U.S. automaker General Motors said it will stop reporting monthly U.S. sales because the 30-day snapshot does not accurately reflect the market. GM will instead issue quarterly sales reports. U.S. new vehicle sales fell 2 percent in 2017 to 17.23 million units after hitting a record high in 2016. Sales are expected to drop further in 2018 as interest rates rise and more late-model used cars return to dealer lots to compete with new ones. LMC expects full-year 2018 U.S. new vehicle sales to come in at around 17 million units. "Uncertainty and unfavorable factors appear to be mounting for autos, including a volatile stock market, rising interest rates, rising oil prices and potential trade roadblocks," Jeff Schuster, LMC's head of global vehicle forecasts, said in a statement. The seasonally adjusted annualized rate of sales for April will be 16.6 million vehicles, down more than 2 percent from 17 million units in April 2017, the consultancies said. Retail sales to consumers, excluding lower-margin fleet sales to rental agencies, businesses and government, were set to decline about 9 percent in April. The level of consumer discounts, which can erode profit margins and undercut resale values, "remains the larger concern," the consultancies said. The average discount was $3,698, up $187 from April 2017. Discounts on trucks and SUVs were up $426, but down $226 on passenger cars. Reporting by Nick CareyRelated Video: Image Credit: Reuters Earnings/Financials Chrysler Ford GM JD Power