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Ford Gets The Aluminum F-150 Ready For Prime Time

Russell Barnett, a Ford dealer in Tennessee, is ready for aluminum. Ford is using the metal almost exclusively in body of the 2015 version of its best-selling F-150 pickup, which starts arriving at dealerships next month. Barnett is already answering customers' questions about the truck. And he's updated his repair shop not only for the F-150, but in anticipation that other Ford brands such as the Mustang will eventually make the switch from steel. But, just in case, he ordered some extra steel-bodied 2014 pickups. "There will be some people who won't want to change for a while," says Barnett, who says pickups make up around half of the annual sales at his dealership in rural Winchester. Ford is doubling down on aluminum, which is lighter - and more expensive - than steel but just as tough. The new truck is the company's response to customers' requests for a more fuel-efficient and nimbler pickup. Fordhopes the advantages outweigh customer doubts about the durability of aluminum or potential repair costs for the pricier metal. It's a big risk. So far this year, one out of every three vehicles Ford sold in the U.S. was an F-Series pickup. Morgan Stanley estimates F-Series trucks account for 90 percent of Ford's global automotive profit. On Tuesday, it kicked off production of the new truck at its Dearborn Truck Plant, four miles from the company's headquarters. "Yeah, this is a risk, but it's one well worth taking." said Bill Ford, the company's executive chairman, as he stood alongside the assembly line. "For our customer, this is a big, big leap forward." The trucks have been the best-selling vehicles in the U.S. for 32 straight years; last year, Ford sold nearly 100,000 more full-size pickups than General Motors. Aluminum isn't new to the auto industry, but this is the first time it will cover the entire body of such a high-volume vehicle. Ford made 647,697 F-150 pickups at its two U.S. plants last year; that's one every 49 seconds. If Ford's bet pays off, it could pad its lead in the lucrative truck market. More importantly, aluminum "future proofs" the truck - and the company - in an era of rising fuel economy standards, says Karl Brauer, a senior analyst with Kelley Blue Book. Ford will announce the truck's fuel economy figures later this month. That could determine if it steals customers away from the Silverado or Ram. Truck buyers are among the most loyal in the auto market.

Now you can 3D print your favorite new Ford

Ford is letting people build their own cars, offering digital files so people can print 3D versions of their favorite models. This is way cooler than any old Matchbox or Hot Wheels toy. Ford this week started offering printable files for the F-150 Raptor, Shelby GT350R, Focus ST and Fiesta ST. Folks can order the 3D models in 1:32 scale in plastic (that'd make the mighty large pickup truck about eight inches long) but the digital files let users tweak the scale to the their liking. Once people have the digital files, they can print out their own miniature versions of the cars, made out of soft plastics, sandstone, and even some metals. Ford says it expects demand for such files to grow as sales numbers for desktop 3D printers surges to 1 million units in 2018. That's up from about 44,000 last year. Ford already offers digital files for its company logo, the 1.0-liter engine block, and two older Mustang models. But these new models take this to a totally different scale. Check out Ford's press release below. PRINT YOUR FAVORITE FORD VEHICLE AT HOME: FORD FIRST AUTOMAKER TO OPEN ONE-STOP 3D SHOP ONLINE - Consumers can now download digital images and 3D-printable files of Ford vehicles at the first-ever automaker-licensed, one-stop 3D shop online - The Ford 3D Store offers printable files of F-150 Raptor, Shelby GT350R, Focus ST and Fiesta ST; more models will become available later - Online store is powered by TurboSquid.com, the leader in providing automotive digital imaging and 3D-printable files Want to 3D-print a Shelby GT350R at home? Or would you prefer to simply purchase an F-150 Raptor 3D digital image for a presentation? How about both? Ford fans can now download digital images for Ford vehicles at the first-ever, automaker-authorized one-stop online store for 3D-printable vehicle files. The Ford 3D Store, 3d.ford.com, allows customers to use advanced technology to make their own models of Ford vehicles of the size and material they desire, or simply opt to purchase a 3D digital file from a growing library of more than 1,000 Ford images. "3D printing at home is a growing trend, and it makes sense for us to offer our customers a chance to make their own 3D Ford models," said Mark Bentley, licensing manager, Ford Global Brand Licensing.

2015 Ford Focus gets more Aston-y [w/video]

With more and more members of the Ford brand adopting a new familial face, the Focus has been left looking like an odd man out. At the Geneva Auto Show, though, it properly rejoined the family, adopting the now familiar Aston Martin-ish grille that's proliferated throughout the range.
Overall, we're liking the refreshed Focus' look. Aside from the new grille, the headlights have been restyled and now look like elongated versions of the lamps on the Focus ST. Functionally, those headlamps are bi-xenon units, complete with an adaptive front lighting system. Out back, the rear retains the same overall look, which has been smoothed out for 2015.
In the cabin, the second-generation of Ford's much-maligned Sync system makes its debut. Sync 2, as it's called, is supposedly more intuitive than the first-gen system. Ford is promising "one-shot" navigation functions for the system. Saying "I'm hungry," should bring up a list of nearby restaurants. Of course, we'll be reserving final judgment until we can test the new system in person.