2005 Ford Excursion Limited on 2040-cars

Auto blog

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

PickupTrucks.com's latest test results in a familiar winner [w/video]

PickupTrucks.com has gone and thrown the latest batch of half-ton pickups into a cage match to see who would come out on top. The site put the 2014 Chevrolet Silverado 1500, GMC Sierra 1500, 2013 Ford F-150, Ram 1500, Toyota Tundra and Nissan Titan through a battery of tests. Those included 0-60 miles per hour acceleration, 60-0 mph deceleration, fuel economy, a hill climb, and payload and towing. They even threw the rigs on an autocross course to evaluate overall handling. Each truck was given points based on how it scored in each evaluation.
Who came out on top? Somewhat surprisingly, the 2013 Ford F-150 walked away with the gold, though fewer than 50 points separated first and fourth place. Head over to PickupTrucks.com to read the full evaluation and the final results. You may be shocked to see exactly where some of the segment's newest additions placed. You can also watch a video on the test below.

Kawei K1 pickup blatantly copies Ford F-150

The Chinese auto industry used to be looked at as a joke full of products blatantly copied from foreign vehicles. However, companies like Qoros and others show that the country's automakers have taken big steps in terms of original design. It doesn't look like every automaker there is ready to put down the tracing paper yet, though. Case in point: The Kawei K1 pickup pictured above, which is an obvious rip-off of the Ford F-150. In fact, the company isn't even hiding it. Kawei deserves a little credit for its openness. In describing the new model, it says: "No matter the black net grille and the outline of the headlamp, even if the styles of fog lamp and engine cover, it looks the same as Ford Raptor." It also admits that spelling out the model name on the hood is inspired by Land Rover. It's available with either a 2.4-liter, gasoline-fueled four-cylinder producing 141 horsepower and 148 pound-feet of torque (elsewhere it also lists it as having 162 lb-ft) or a 3.2-liter six-cylinder diesel with 106 hp and 181 lb-ft. Regardless of engine, power is sent to the rear wheels through a five-speed manual gearbox. The trucks cost around 100,000 Yuan ($16,033). So at least the K1 is a reasonably priced knockoff. According to Car News China, the K1 is actually selling in small numbers. The company made 10,000 of them last year and even exported some to Africa and the Middle East. Kawei's factory is doubling in capacity this year to build even more. You can read more about the truck on the company's website in some very mangled English. Featured Gallery Kawei K1 Pickup View 11 Photos News Source: Kawei via Car News ChinaImage Credit: Kawei Beijing Motor Show Ford Truck Diesel Vehicles Beijing 2014