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Ford recalling 12,300 2015 F-150 pickups

Ford is recalling 12,300 of its new 2015 F-150 pickup trucks in North America. According to the automaker, an upper l-shaft may have been riveted improperly on these trucks, which can cause it to separate. If that happens, drivers may lose steering control without warning. Yikes. The affected trucks were built at Ford's Kansas City Assembly Plant between March 21 and 25, as well as the Dearborn Truck Plant between March 21 and 30. There are 12,328 total trucks included in this recall – 8,963 in the United States, 3,348 in Canada, and 17 in Mexico. Only 5,606 of the trucks are in customers' hands, the rest have yet to be sold. Ford is not aware of any accidents or injuries related to this problem, but knows of one incident where steering control was lost, and believes it to be related to this issue. Scroll down for Ford's official statement. Related Video: FORD ISSUES SAFETY RECALL FOR CERTAIN 2015 FORD F-150 VEHICLES IN NORTH AMERICA FOR UPPER I-SHAFT RIVET ISSUE Ford Motor Company is issuing a safety recall for approximately 12,300 2015-model Ford F-150 vehicles in North America for an upper I-shaft that might have been riveted improperly, potentially causing it to separate. If that happens, it could result in the loss of steering control without warning, increasing the risk of a crash. Ford is not aware of any accidents or injuries, but is aware of one report of loss of steering believed to be related to this condition. Affected vehicles include certain 2015 F-150 vehicles built at Kansas City Assembly Plant from March 19, 2015 to March 21, 2015 and certain 2015 F-150 vehicles built at Dearborn Truck Plant from March 21, 2015 to March 30, 2015. There are 12,328 vehicles that might be affected in North America, including 8,963 in the United States and federalized territories, 3,348 in Canada and 17 in Mexico. Of those, 6,722 vehicles are unsold, meaning 5,606 vehicles are in customer's hands. Dealers will inspect the upper I-shaft assembly and replace it if necessary at no cost to the customer.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

How Ford switched gears for the all-new F-150

Editor's Note: This story is authored by Julia Halewicz, a senior editor with AOL's Custom Solutions Group. She holds a Masters in Journalism from NYU and has spent her career as an editor of various newspapers, magazines and digital outlets. Last year on the Friday before Labor Day, the 2014 Ford F-150 pickup truck came off the Dearborn assembly line for the last time. After the last seam was welded, the F-150 that had been so beloved by American consumers would begin the transition from traditional steel manufacturing to an aluminum body, and the second phase of Ford's 2007 blueprint for sustainability would begin. Jobs would be created, and Ford would deliver a stronger product to its consumers. It was a moment Ford would call the biggest in the company's 111-year history. Breaking The Mold For some, the change was almost unfathomable. How could a truck be made with aluminum, and why change what clearly was working very well for the company? "We have a saying at Ford that leaders lead," said Doug Scott, the company's truck group marketing manager. "This was an ideal product to make with aluminum-alloy, because lightweighting made so much sense for a truck, because the extent to which you could take weight out of a truck, you could add more value to the customer in terms of more towing, more payload, more durability, more efficiency – so again all this required us to be out in front further out in front that we normally would be to make sure that we would deliver on all those expectations." Ford began the planning process about five years before the first aluminum F-150 would come to market. The company had a lot of questions. What was customer acceptance of aluminum, could they build the truck, and could the truck be repaired out in the field? Finally, Ford needed to determine if there were enough materials available to support the demand for the F-Series. Aluminum vehicles aren't unusual, but had never been built on the scale of the F-150 – approximately one every minute. Ford created two prototypes to determine if the product would meet and exceed consumer expectations. Any change to the vehicle had to be justified in performance, safety and economy. An aluminum truck needed to be safer, lighter, have increased payload, haul more, and have improved fuel efficiency. After driving the prototypes, Ford knew it was ready to move forward. Once the aluminum truck was ready to build, the next challenge was quickly transforming the plant.